Future Communication
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Transcript of Future Communication
FUTURE COMMUNICATION BETWEEN COMPANIES AND THE INDIVIDUAL
David [email protected]
Why is there so much bad advertising?
There is no demand for messages
Dialogue is where brands are made
Consumers will give way to participants
But because ideas connect us more than relationships…
... what a brand DOES matters more than what it SAYS
This helps to create stories other people will want to tell
Which is good for brands because authentic voices build trust
N.B. It's not the technology but the sociology that's driving this
In the post-traditional order, self-identity is not inherited or static; rather, it becomes a reflexive project
WHAT?
You are what you share!
So, how do we know when we’re getting it right?
In conclusion
because