Trends in future communication

May 3, 2023 Trends in Future Communication1

SOCIAL & VISUAL Trends in Future Communication

KIRSTEN JASSIES @kirst_enj

May 3, 2023Trends in Future Communication 2

@kirst_enj > 17 k followers Influencer: blogging,

content strategy and new media

May 3, 20233

1. How are youth using technology and new platforms for their own communication?

Instagram Reddit

Snapchat / Whatsapp Youtube

INHOUD PRESENTATIE

Trends in Future Communication

Forecasting the future of communication


Instagram (2010) bought by Facebook in 2012• 400 million users• 80 million photos a day are shared • 64% women, 36% men• 73% millennials (15 -35)• #selfie became populair because of

Instagram• The users themselves categorize the

content by using hashtags

What does the succes of Instagram tell us about communication?

1. INSTAGRAM: fashion and sports


MEET INSTAGRAM INFLUENCER NEGIN 2.6 million followers

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REDDIT: forum 2.0

Reddit, the front page of the Internet, is a place where users (redditors) submit content, links, images, and other shareable things. Whether that content is appreciated is determined by the community, who upvotes or downvotes the submission.

There are over 5,400 active subreddits organized into areas of interest. Reddit is popular because it has a huge userbase so you can discuss literally any topic with people who also want to discuss that topic.

36 million user accounts, 200 million unique visits each month

What does the succes of REDDIT tell us about communication?Trends in Future Communication

http://www.reddit.com/r/science/6,563,116http://www.reddit.com/r/gaming/6,126,692http://www.reddit.com/r/movies/5,721,113http://www.reddit.com/r/woweconomy/ 5,576,000http://www.reddit.com/r/Music/5,510,017http://www.reddit.com/r/aww/ 5,404,112http://www.reddit.com/r/Technology 5,065,530http://www.reddit.com/r/askscience 3,667,873http://www.reddit.com/r/books/3,175,762http://www.reddit.com/r/television/ 2,935,509http://www.reddit.com/r/DIY/ 1,660,838http://www.reddit.com/r/Fitness/1,657,014http://www.reddit.com/r/Food 1,533,277


YOUTUBE: GAMERS & BEAUTYCHICKS

• Youtube is the second search engine after Google• Vloggers in the categories gaming, pranks and beauty have grown

fast and show a high engagement (fans watch the whole clip) • Brands have trouble creating engaging content for Youtube,

brands like Gopro and Red Bull do get it• Do you choose to built a community on Youtube OR do you want

views on your videos on Facebook?• The movie format can also be used on Vine, Instagram or Vimeo

What does the succes of Youtube (or the short and long video-format) tell us about communication?


MEET YOUTUBE INFLUENCER PEWDIEPIE 40 million subscribers


SNAPCHAT

• Snapchat’s core philosophy is “delete is our default.” • 100 million daily users • 6 billion videos are shared daily! (on Facebook that’s 8 billion) • Type of content: behind-the-scenes, humor, slice-of-life, VIP (especially for fans)• Youth create news in snaps for other youth through SNAPCHAT LIVE!

Why is Snapchat the fastest growing social media platform? What is the difference with Whatsapp?

SNAPCHAT: behind the scene

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2. What communication is being used and developed by start-ups, technology- and new media companies?

Periscope (live-streaming) Slack / Trello (project management)

Medium (blogging) Flipboard, Storehouse, Snapchat content discovery through

visual storytelling

INHOUD PRESENTATIE



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INHOUD PRESENTATIE


Livestreaming services like Periscope

When is livestreaming a good idea for your group?

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INHOUD PRESENTATIE


Project Management / internal comm1. SLACK brings all your communication together in one place. It's real-time messaging, archiving and search for modern teams.

2. TRELLO is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process.

3. Working according to the SCRUM method> the problem cannot be fully understood or defined, focusing instead on maximizing the team's ability to deliver quickly, to respond to emerging requirements and to adapt to evolving technologies and changes in market conditions.

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INHOUD PRESENTATIE


Medium (or other blogging platforms)

1. Medium is a platform with stories, a hybrid of non-professional contributions and professional, paid contributions, an example of social journalism

2. LinkedIn PULSE is the popular blogging platform of LinkedIn.

3. With Storify you can curate social posts from all platforms into one story. About a project or event, for example.

Do you blog openly about your projects? Why or why not?

https://en.wikipedia.org/wiki/Social_journalism

https://en.wikipedia.org/wiki/Social_journalism


CONTENT DISCOVERY: Fliboard, Snapchat, Storehouse

What can we learn form publishing 2.0 and content discovery?

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Buffer, with employees all over the world, uses different tools for Synchronous and Asynchronous communication as they call it

Synchronous communication:A daily pair call and weekly mastermind chats with Hipchat (written) and Sqwiggle (video).

Asynchronous communicationEmail, Trello and Hackpad (bought by Dropbox).

INHOUD PRESENTATIE


BUFFER: a new media company

https://open.bufferapp.com/buffer-daily-pair-call/

https://open.bufferapp.com/buffer-daily-pair-call/

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In what ways are you now communicating with your group? Do these tools/type of content work for you?

- Do you use a whatsapp group?- Is a Facebook group an option?- Organise a weekly skype or Google Hangout- Choose ONE application and stick to that!

- Did this presentation give you new ideas?

INHOUD PRESENTATIE


How to connect worldwide members of projects now

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3. How do people communicate in 5 to 10 years?

> What do you think?> What about our smartphones?> What About live streaming 24/7?> What about asking Siri questions?

INHOUD PRESENTATIE




Questions? social: @kirst_enj blog: justK.nl Slideshare.com/justkirsten

Te koop op managementboek en BOL.com

Trends in future communication

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