Post on 04-Jan-2016
Free Powerpoint Templates#smwldn
Welcome to #smtsp at
The Social Partners
@amanda_hill
Free Powerpoint Templates#smwldn
8 Steps to Selling on Social Media
1. What is your ultimate goal with this?
2. Who are your target audience?
3. What gets them chatting?
4. What’s in it for them..?
5. What’s in it for you..?
6. Start conversations
7. Listen & Learn
8. Repeat…
@amanda_hill
Free Powerpoint Templates#smwldn
1. What is your ultimate goal with this?
@amanda_hill
Free Powerpoint Templates#smwldn @amanda_hill
When leaders begin with the right motivation, people are inspired to follow.
"People don't buy what you do, they buy "why" you do it. "In talking about what you believe, you will attract those who believe what you believe. We follow those who lead, not for them, but for ourselves. And it's those who start with "why"... that have the ability to inspire those around them or find others who inspire them." -Simon Sinek
Free Powerpoint Templates#smwldn
May I have a Volunteer?
2. Who are your target audience?
@amanda_hill
Free Powerpoint Templates#smwldn @amanda_hill
Free Powerpoint Templates#smwldn
3. What gets them chatting?
@amanda_hill
Free Powerpoint Templates#smwldn
4. What’s in it for them..?
Free Powerpoint Templates#smwldn
5. What’s in it for you..?
Prospects driven to you website or POS
by social media recommendations are more likely to
buy…
Up from 4%!
+600%
Believe a recommendation
EVEN if they don’t know the person…
78%
Of people believe
your ads…..
14%
@amanda_hill
Free Powerpoint Templates#smwldn
3% 7% 30% 30% 30% buying
noware open to idea
are not thinking about it
don’t think they are interested
definitely arenot interested
Yet most businesses
market to the 3%
buying now and don’t
have systems to keep
engaged with the rest.
Potential…67%
Why keep in touch?
@amanda_hill
Free Powerpoint Templates#smwldn
Would you like an easy win?
@amanda_hill
Free Powerpoint Templates#smwldn
6. Start conversations
@amanda_hill
Free Powerpoint Templates#smwldn
Coca Cola get 22 million visits a month on it’s facebook page….
30 x higher than it’s own website!
Great Conversation starters…
@amanda_hill
Free Powerpoint Templates#smwldn
So how do they do it?
It’s all about you…
@amanda_hill
Free Powerpoint Templates#smwldn
Social
Engage
Inform
Sell
Support
7. Listen & Learn
@amanda_hill
Free Powerpoint Templates#smwldn
If you don’t listen first….
@amanda_hill
Free Powerpoint Templates#smwldn
In life before the World Wide Web a brand Grossed $92.8 million using WOM techniques …
LBW…?
@amanda_hill
Free Powerpoint Templates#smwldn @amanda_hill
Free Powerpoint Templates#smwldn
1 in every 4 £s are spent onlineget it right & We’ll all have
what she’s havingIf you liked what we say… tell the world…
If you don’t tell us… thanks!
Amanda Hill