Foodservice: Protecting Your Online Reputation

@DigitalBlonde

“Some of the best moments in life happen around a table when we are eating with people we love”

Joe Perez, Tastemade

Angry Customer to Brand Advocate

Brand Advocate to Angry Customer

Train your staff on how to avoid

negative online

feedback

@DigitalBlonde

Research into foodservice conversations online

• Only 10% was about the taste of the food

• 77% of it was about the experience

Thanks to @GaryVee @JeremyWaite

Use Social Listening Tools

A negative review on social media can lose a hospitality business around 30 customers

“Influencers are not necessarily your customers”

Brand Influencer Customer

“Rising chefs, be warned: If you can’t stand the tweet, get out

of the kitchen”

Appetite for Life, MSN

Book: #FoodPornPublished 2014 @DigitalBlonde

@DigitalBlonde