Germany Foodservice: The Future of Foodservice in Germany to 2016

Foodservice

Industry Forecast Report

Germany Foodservice: The Future

of Foodservice in Germany to 2016

Publication Date: March 2012

Reference code: FS0012MR

TABLE OF CONTENTS

Germany Foodservice: The Future of Foodservice in Germany to 2016

© Canadean. This product is licensed and is not to be photocopied Published: March 2012

TABLE OF CONTENTS

1 Introduction ......................................................................................................................... 12

1.1 What is this Report About? ..............................................................................................................12

1.2 Definitions .......................................................................................................................................12

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .......................... 12

1.3 Summary Methodology ...................................................................................................................22

2 Executive Summary ............................................................................................................ 24

3 German Foodservice – Market Attractiveness.................................................................. 26

3.1 German Foodservice Market Size ...................................................................................................26

3.2 Market Trends and Drivers ..............................................................................................................30

3.2.1 German macro-economic fundamentals .................................................................................................. 30

3.2.2 German Foodservice – Consumer Trends and Drivers ............................................................................ 32

3.2.3 German Foodservice – Technology Trends and Drivers .......................................................................... 33

3.2.4 German Foodservice – Operator Trends and Drivers .............................................................................. 38

3.3 German Foodservice Market Forecasts ..........................................................................................44

4 German Foodservice – Market Dynamics and Structure ................................................. 47

4.1 Profit Sector Analysis ......................................................................................................................47

4.1.1 Channel share analysis ............................................................................................................................ 47

4.1.2 Profit sector structure: outlets ................................................................................................................... 49

4.1.3 Profit sector demand: transactions ........................................................................................................... 53

4.2 Cost Sector Analysis .......................................................................................................................56

4.2.1 Channel share analysis ............................................................................................................................ 57

4.2.2 Cost sector structure: outlets .................................................................................................................... 58

4.2.3 Cost sector demand: transactions ............................................................................................................ 61

4.3 Regulatory Environment ..................................................................................................................64

4.3.1 Legal and self-regulation developments ................................................................................................... 64

4.3.2 Key regulations for the foodservice sector ............................................................................................... 66

5 German Foodservice – Profit Sector Analysis.................................................................. 67

5.1 Profit Sector Analysis: Accommodation ...........................................................................................67

5.1.1 Porter‘s five forces analysis – accommodation ........................................................................................ 67

5.1.2 Channel trend analysis ............................................................................................................................. 69

5.1.3 Channel size and forecasts ...................................................................................................................... 71

5.1.4 Key channel indicators.............................................................................................................................. 73

5.2 Profit Sector Analysis: Leisure .........................................................................................................78

5.2.1 Porter‘s five forces analysis – leisure ....................................................................................................... 78



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5.3 Profit Sector Analysis: Pubs, Clubs and Bars ..................................................................................88

5.3.1 Porter‘s five forces analysis – pubs, clubs and bars ................................................................................ 88




5.4 Profit Sector Analysis: Restaurants .................................................................................................98

5.4.1 Porter‘s five forces analysis – Restaurants .............................................................................................. 98

5.4.2 Channel trend analysis ........................................................................................................................... 100

5.4.3 Channel size and forecasts .................................................................................................................... 100

5.4.4 Key channel indicators............................................................................................................................ 103

5.5 Profit Sector Analysis: Retail ......................................................................................................... 108

5.5.1 Porter‘s five forces analysis – retail ........................................................................................................ 108




5.6 Profit Sector Analysis: Travel ........................................................................................................ 120

5.6.1 Porter‘s five forces analysis – travel ....................................................................................................... 120




5.7 Profit Sector Analysis: Workplace ................................................................................................. 127

5.7.1 Porter‘s five forces analysis – workplace ................................................................................................ 127




6 German Foodservice – Cost Sector Analysis ................................................................. 137

6.1 Cost Sector Analysis: Education ................................................................................................... 137



6.1.3 Trend analysis: key channel indicators ................................................................................................... 141

6.2 Cost Sector Analysis: Healthcare .................................................................................................. 147




6.3 Cost Sector Analysis: Military and Civil Defense ........................................................................... 155




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6.4 Cost Sector Analysis: Welfare and Services .................................................................................. 164




7 German Foodservice – Competitive Landscape ............................................................. 173

7.1 Leading Financial Deals ................................................................................................................ 173

7.2 Company Profile: McDonald‘s Deutschland Inc ............................................................................. 174

7.2.1 Company overview ................................................................................................................................. 174

7.2.2 McDonald‘s Deutschland Inc: main products and services .................................................................... 174

7.3 Company Profile: Nordsee GmbH ................................................................................................. 175


7.3.2 Business description ............................................................................................................................... 175

7.3.3 Nordsee GmbH: main products and services ......................................................................................... 176

7.3.4 Nordsee GmbH: SWOT analysis ............................................................................................................ 177

7.4 Company Profile: Burger King GmbH ............................................................................................ 179


7.4.2 Burger King GmbH: main products and services ................................................................................... 179

7.5 Company Profile: LSG Sky Chefs Group ....................................................................................... 180



7.5.3 LSG Sky Chefs Group: main products and services .............................................................................. 181

7.5.4 LSG Sky Chefs Group: SWOT analysis ................................................................................................. 182

7.6 Company Profile: Autobahn Tank & Rast Holding GmbH .............................................................. 185



7.6.3 Autobahn Tank & Rast Holding GmbH: Main products and services ..................................................... 185

7.6.4 Autobahn Tank & Rast Holding GmbH: SWOT analysis ........................................................................ 186

7.7 Company Profile: Metro AG........................................................................................................... 189


7.7.2 Metro AG: main products and services .................................................................................................. 189

7.8 Company Profile: Subway Rental and Service Company Ltd ........................................................ 190


7.8.2 Subway Rental and Service Company Ltd: main products and services ............................................... 190

7.9 Company Profile: Aral Aktiengesellschaft ...................................................................................... 191


7.9.2 Aral Aktiengesellschaft: main products and services ............................................................................. 191

7.10 Company Profile: SSP Deutschland GmbH ................................................................................... 192


7.10.2 SSP Deutschland GmbH: main products and services .......................................................................... 192

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7.11 Company Profile: Yum! Restaurants International Limited & Co. KG ............................................. 193


7.11.2 Yum! Restaurants International Limited & Co. KG: main products and services ................................... 193

8 Business Landscape ......................................................................................................... 195

8.1 Macro Economic Environment ....................................................................................................... 195

8.2 Consumer Trends ......................................................................................................................... 204

8.3 Technology Trends ....................................................................................................................... 208

9 Appendix ............................................................................................................................ 210

9.1 About Canadean ........................................................................................................................... 210

9.2 Disclaimer ..................................................................................................................................... 210

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LIST OF TABLES

Table 1: German Exchange Rate EUR-US$ (Annual Average), 2006–2011 ....................................................................................................... 12 Table 2: Canadean Key Foodservice Definitions ................................................................................................................................................ 13 Table 3: Canadean Profit Sector Definitions ....................................................................................................................................................... 14 Table 4: Canadean Cost Sector Definitions ........................................................................................................................................................ 19 Table 5: German Foodservice: Sales by Sector (EUR Million), 2006–2011 ......................................................................................................... 26 Table 6: German Foodservice: Sales by Sector (US$ Million), 2006–2011 ......................................................................................................... 26 Table 7: German Foodservice: Sales by Channel (EUR Million), 2006–2011 ...................................................................................................... 29 Table 8: German Foodservice: Sales by Channel (US$ Million), 2006–2011 ...................................................................................................... 29 Table 9: German Foodservice: Sales Forecasts by Sector (EUR Million), 2011–2016 ........................................................................................ 44 Table 10: German Foodservice: Sales Forecasts by Sector (US$ Million), 2011–2016 ....................................................................................... 44 Table 11: German Foodservice: Sales Forecast by Channel (EUR Million), 2011–2016 ..................................................................................... 46 Table 12: German Foodservice: Sales Forecast by Channel (US$ Million), 2011–2016 ...................................................................................... 46 Table 13: German Profit Sector: Segmentation by Channel (% Value), 2006–2016 ............................................................................................ 48 Table 14: German Profit Sector: Outlets by Channel, 2006–2011 ....................................................................................................................... 51 Table 15: German Profit Sector: Outlets by Channel, 2011–2016 ....................................................................................................................... 51 Table 16: German Profit Sector: Sales per Outlet by Channel (EUR Thousand), 2006–2011.............................................................................. 51 Table 17: German Profit Sector: Sales per Outlet Forecast by Channel (EUR Thousand), 2011–2016 ............................................................... 52 Table 18: German Profit Sector: Sales per Outlet by Channel (US$ Thousand), 2006–2011 .............................................................................. 52 Table 19: German Profit Sector :Sales per Outlet Forecast by Channel (US$ Thousand), 2011–2016................................................................ 52 Table 20: German Profit Sector: Transactions by Channel (Million), 2006–2011 ................................................................................................. 54 Table 21: German Profit Sector: Transactions by Channel (Million), 2011–2016 ................................................................................................. 55 Table 22: German Profit Sector: Transactions per Outlet per Week by Channel, 2006–2011 ............................................................................. 55 Table 23: German Profit Sector: Transactions per Outlet per Week Forecast by Channel, 2011–2016 ............................................................... 55 Table 24: German Cost Sector: Segmentation by Channel (% Value), 2006–2016 ............................................................................................. 57 Table 25: German Cost Sector: Outlets by Channel, 2006–2011 ........................................................................................................................ 60 Table 26: German Cost Sector: Outlets by Channel, 2011–2016 ........................................................................................................................ 60 Table 27: German Cost Sector: Sales per Outlet by Channel (EUR Thousand), 2006–2011 .............................................................................. 60 Table 28: German Cost Sector: Sales per Outlet Forecast by Channel (EUR Thousand), 2011–2016 ................................................................ 60 Table 29: German Cost Sector: Sales per Outlet by Channel (US$ Thousand), 2006–2011 ............................................................................... 61 Table 30: German Cost Sector: Sales per Outlet Forecast by Channel (US$ Thousand), 2011–2016 ................................................................ 61 Table 31: German Cost Sector: Transactions by Channel (Million), 2006–2011 .................................................................................................. 62 Table 32: German Cost Sector: Cost Transactions by Channel (Million), 2011–2016 ......................................................................................... 63 Table 33: German Cost Sector :Transactions per Outlet per Week by Channel, 2006–2011 .............................................................................. 63 Table 34: German Cost Sector: Transactions per Outlet per Week Forecast by Channel, 2011–2016 ................................................................ 63 Table 35: German Accommodation Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ........................................................................ 71 Table 36: German Accommodation Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 .......................................................... 71 Table 37: German Accommodation Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ......................................................................... 71 Table 38: German Accommodation Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ........................................................ 72 Table 39: German Accommodation Channel: Outlets by Sub-Channel, 2006–2011............................................................................................ 74 Table 40: German Accommodation Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ........................................................................... 74 Table 41: German Accommodation Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 .................................................. 74 Table 42: German Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ................................................... 75 Table 43: German Accommodation Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 .................................................. 75 Table 44: German Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ................................................... 75 Table 45: German Accommodation Channel: Transactions by Sub-Channel (Million), 2006–2011 ..................................................................... 76 Table 46: German Accommodation Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ..................................................... 77 Table 47: German Accommodation Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 .................................................. 77 Table 48: German Accommodation: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ................................................................. 77 Table 49: German Leisure Channel: Sales by Sub-Channel(EUR Million), 2006–2011 ....................................................................................... 81 Table 50: German Leisure Channel: Sales Forecast by Sub-Channel(EUR Million), 2011–2016 ........................................................................ 81 Table 51: German Leisure Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ...................................................................................... 81 Table 52: German Leisure Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ...................................................................... 82 Table 53: German Leisure Channel: Outlets by Sub-Channel, 2006–2011 ......................................................................................................... 84 Table 54: German Leisure Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ......................................................................................... 84 Table 55: German Leisure Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ................................................................ 85 Table 56: German Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ................................................................ 85 Table 57: German Leisure Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ................................................................ 85 Table 58: German Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ................................................................ 85

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Table 59: German Leisure Channel: Transactions by Sub-Channel (Million), 2006–2011 ................................................................................... 87 Table 60: German Leisure Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ................................................................... 87 Table 61: German Leisure Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ................................................................ 87 Table 62: German Leisure: Average Transaction Price by Sub-Channel (EUR), 2006–2016 .............................................................................. 87 Table 63: German Pubs, Clubs and Bars Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ............................................................... 91 Table 64: German Pubs, Clubs and Bars Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 ................................................. 91 Table 65: German Pubs, Clubs and Bars Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ................................................................ 91 Table 66: German Pubs, Clubs and Bars Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ................................................ 92 Table 67: German Pubs, Clubs and Bars Channel: Outlets by Sub-Channel, 2006–2011 ................................................................................... 94 Table 68: German Pubs, Clubs and Bars Channel: Outlets Forecasts by Sub-Channel, 2011–2016 .................................................................. 94 Table 69: German Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ......................................... 94 Table 70: German Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 .......................................... 94 Table 71: German Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ......................................... 95 Table 72: German Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 .......................................... 95 Table 73: German Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (Million), 2006–2011............................................................. 96 Table 74: German Pubs, Clubs and Bars Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ............................................ 96 Table 75: German Pubs, Clubs and Bars Channel: Transactions per Outlet per Week by Sub-Channel,2006–2016 .......................................... 97 Table 76: German Pubs, Clubs and Bars: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ........................................................ 97 Table 77: German Restaurants Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ............................................................................ 101 Table 78: German Restaurants Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 .............................................................. 101 Table 79: German Restaurants Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ............................................................................. 101 Table 80: German Restaurants Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ............................................................. 101 Table 81: German Restaurants Channel: Outlets by Sub-Channel, 2006–2011 ................................................................................................ 104 Table 82: German Restaurants Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ............................................................................... 104 Table 83: German Restaurants Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ...................................................... 104 Table 84: German Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ....................................................... 105 Table 85: German Restaurants Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ...................................................... 105 Table 86: German Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ....................................................... 105 Table 87: German Restaurants Channel: Transactions by Sub-Channel (Million), 2006–2011.......................................................................... 106 Table 88: German Restaurants Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ......................................................... 107 Table 89: German Restaurants Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ...................................................... 107 Table 90: German Restaurants Channel: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ....................................................... 107 Table 91: German Retail Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ...................................................................................... 111 Table 92: German Retail Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 ........................................................................ 111 Table 93: German Retail Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ....................................................................................... 111 Table 94: German Retail Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ....................................................................... 112 Table 95: German Retail Channel: Outlets by Sub-Channel, 2006–2011 .......................................................................................................... 114 Table 96: German Retail Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ......................................................................................... 114 Table 97: German Retail Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ................................................................ 115 Table 98: German Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ................................................................. 115 Table 99: German Retail Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ................................................................ 116 Table 100: German Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ............................................................... 116 Table 101: German Retail Channel: Transactions by Sub-Channel (Million), 2006–2011 .................................................................................. 118 Table 102: German Retail Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ................................................................. 118 Table 103: German Retail Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 .............................................................. 118 Table 104: German Retail Channel: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ............................................................... 119 Table 105: German Travel Channel: Sales by Sub-Channel (EUR Million), 2006–2011 .................................................................................... 123 Table 106: German Travel Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 ..................................................................... 123 Table 107: German Travel Channel: Sales by Sub-Channel (US$ Million), 2006–2011 .................................................................................... 123 Table 108: German Travel Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 .................................................................... 124 Table 109: German Travel Channel: Transactions by Sub-Channel (Million), 2006–2011 ................................................................................. 126 Table 110: German Travel Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ................................................................ 126 Table 111: German Travel: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ............................................................................ 126 Table 112: German Workplace Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ............................................................................. 130 Table 113: German Workplace Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 .............................................................. 130 Table 114: German Workplace Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ............................................................................. 130 Table 115: German Workplace Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ............................................................. 130 Table 116: German Workplace Channel: Outlets by Sub-Channel, 2006–2011 ................................................................................................ 132 Table 117: German Workplace Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ................................................................................ 133 Table 118: German Workplace Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ....................................................... 133 Table 119: German Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ....................................................... 133

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Table 120: German Workplace Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ....................................................... 133 Table 121: German Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ....................................................... 134 Table 122: German Workplace Channel: Transactions by Sub-Channel (Million), 2006–2011 .......................................................................... 136 Table 123: German Workplace Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016.......................................................... 136 Table 124: German Workplace Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ....................................................... 136 Table 125: German Workplace: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ..................................................................... 136 Table 126: German Education Channel: Sales by Sub-Channel (EUR Million), 2006–2011 .............................................................................. 139 Table 127: German Education Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 ............................................................... 139 Table 128: German Education Channel: Sales by Sub-Channel (US$ Million), 2006–2011 .............................................................................. 139 Table 129: German Education Channel: Sales Forecast by Sub-Channel (US$ Million), 2011–2016 ................................................................ 140 Table 130: German Education Channel: Outlets by Sub-Channel, 2006–2011 ................................................................................................. 142 Table 131: German Education Channel: Outlet Forecasts by Sub-Channel, 2011–2016................................................................................... 142 Table 132: German Education Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ........................................................ 142 Table 133: German Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ........................................................ 143 Table 134: German Education Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ........................................................ 143 Table 135: German Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ........................................................ 143 Table 136: German Education Channel: Transactions by Sub-Channel (Million), 2006–2011 ........................................................................... 145 Table 137: German Education Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016........................................................... 145 Table 138: German Education Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ........................................................ 145 Table 139: German Education Channel: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ........................................................ 146 Table 140: German Healthcare Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ............................................................................ 148 Table 141: German Healthcare Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 .............................................................. 148 Table 142: German Healthcare Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ............................................................................. 149 Table 143: German Healthcare Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ............................................................. 149 Table 144: German Healthcare Channel: Outlets by Sub-Channel, 2006–2011 ................................................................................................ 151 Table 145: German Healthcare Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ............................................................................... 151 Table 146: German Healthcare Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ...................................................... 151 Table 147: German Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ....................................................... 152 Table 148: German Healthcare Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ...................................................... 152 Table 149: German Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ....................................................... 152 Table 150: German Healthcare Channel: Transactions by Sub-Channel (Million), 2006–2011.......................................................................... 153 Table 151: German Healthcare Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ......................................................... 153 Table 152: German Healthcare Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ...................................................... 154 Table 153: German Healthcare: Average Transaction Price by Sub-Channel (EUR), 2006–2016 ..................................................................... 154 Table 154: German Military and Civil Defense Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ...................................................... 156 Table 155: German Military and Civil Defense Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016 ....................................... 157 Table 156: German Military and Civil Defense Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ...................................................... 157 Table 157: German Military and Civil Defense Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ...................................... 157 Table 158: German Military and Civil Defense Channel: Outlets by Sub-Channel, 2006–2011 ......................................................................... 159 Table 159: German Military and Civil Defense Channel: Outlets Forecast by Sub-Channel, 2011–2016........................................................... 159 Table 160: German Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ................................ 160 Table 161: German Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ................................ 160 Table 162: German Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ................................ 160 Table 163: German Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ................................ 161 Table 164: German Military and Civil Defense Channel: Transactions by Sub-Channel (Million), 2006–2011 ................................................... 162 Table 165: German Military and Civil Defense Channel: Transactions Forecasts by Sub-Channel (Million), 2011–2016 ................................... 162 Table 166: German Military and Civil Defense Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ................................ 162 Table 167: German Military and Civil Defense: Average Transaction Price by Sub-Channel (EUR), 2006–2016 .............................................. 163 Table 168: German Welfare and Services Channel: Sales by Sub-Channel (EUR Million), 2006–2011 ............................................................ 166 Table 169: German Welfare and Services Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–2016.............................................. 166 Table 170: German Welfare and Services Channel: Sales by Sub-Channel (US$ Million), 2006–2011 ............................................................. 166 Table 171: German Welfare and Services Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–2016 ............................................ 166 Table 172: German Welfare and Services Channel: Outlets by Sub-Channel, 2006–2011 ............................................................................... 168 Table 173: German Welfare and Services Channel: Outlets Forecasts by Sub-Channel, 2011–2016 ............................................................... 169 Table 174: German Welfare and Services Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2006–2011 ...................................... 169 Table 175: German Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006–2011 ....................................... 169 Table 176: German Welfare and Services Channel: Sales per Outlet by Sub-Channel (EUR Thousand), 2011–2016 ...................................... 169 Table 177: German Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011–2016 ....................................... 170 Table 178: German Welfare and Services Channel: Transactions by Sub-Channel (Million), 2006–2011 ......................................................... 171 Table 179: German Welfare and Services Channel: Transaction Forecasts by Sub-Channel (Million), 2011–2016 ........................................... 171 Table 180: German Welfare and Services Channel: Transactions per Outlet per Week by Sub-Channel, 2006–2016 ...................................... 171

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Table 181: German Welfare and Services: Average Transaction Price by Sub-Channel (EUR), 2006–2016..................................................... 172 Table 182: German Leading Financial Deals: Recent Foodservice Deals ......................................................................................................... 173 Table 183: McDonald‘s Deutschland Inc: Main Products and Services ............................................................................................................. 174 Table 184: Nordsee GmbH: Main Products and Services ................................................................................................................................. 176 Table 185: Burger king GmbH: Main Products and Services............................................................................................................................. 179 Table 186: LSG Sky Chefs Group: Main Products and Services ....................................................................................................................... 181 Table 187: Autobahn Tank & Rast Holding GmbH: Main Products and Services .............................................................................................. 186 Table 188: Metro AG: Main Products and Services........................................................................................................................................... 189 Table 189: Subway Rental and Service Company Ltd: Main Products and Services ......................................................................................... 190 Table 190: Aral Aktiengesellschaft: Main Products and Services ...................................................................................................................... 191 Table 191: SSP Deutschland GmbH: Main Products and Services ................................................................................................................... 192 Table 192: Yum! Restaurants International Limited & Co. KG: Main Products and Services ............................................................................. 193

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LIST OF FIGURES

Figure 1: German Foodservice: Sales by Channel (%), 2011 ............................................................................................................................. 27 Figure 2: German Foodservice: Sales by Sector (%), 2006 vs 2011 ................................................................................................................... 28 Figure 3: German Foodservice Technology Trends – Smartphone Applications for Restaurants ........................................................................ 34 Figure 3: German Foodservice Technology Trends – Marcellino‘s Restaurant and Hotel Report Lite Application ............................................... 35 Figure 4: German Foodservice Technology Trends – OpenTable‘s Website Providing City-wise Information ..................................................... 36 Figure 5: German Foodservice Technology Trends – ‗S Baggers Use of Tablet Technology and Automated Conveyor Belts ............................. 37 Figure 7: German Foodservice Menu Trends – Subway‘s Menu Provides Information on Nutrition Value ........................................................... 38 Figure 8: German Foodservice Menu Trends – Lei E Lui restaurant‘s website .................................................................................................... 39 Figure 9: German Foodservice Menu Trends – Menu Labeling of Calorie Content, Centrovital ........................................................................... 40 Figure 10: German Foodservice Format Trends – Burger King‘s Sustainable and Energy Efficient EE-Tec Restaurant ...................................... 41 Figure 10: German Foodservice Format Trends – McDonald‘s Coffee Shops ..................................................................................................... 42 Figure 10: German Foodservice Format Trends – Sauvage restaurant‘s Paleolithic meal ................................................................................... 43 Figure 11: German Foodservice: Market Dynamics by Channel, 2006–2016 ...................................................................................................... 45 Figure 12: German Profit Sector: Market Dynamics, by Channel, 2006–2016 ..................................................................................................... 48 Figure 13: German Profit Sector: Outlets by Channel, 2006–2016 ...................................................................................................................... 50 Figure 14: German Profit Sector: Transactions by Channel, 2006–2016 ............................................................................................................. 53 Figure 15: German Cost Sector: Market Dynamics by Channel, 2006–2016 ....................................................................................................... 57 Figure 16: German Cost Sector: Outlets by Channel, 2006–2016 ....................................................................................................................... 59 Figure 17: German Cost Sector: Transactions by Channel, 2006–2016 .............................................................................................................. 62 Figure 18: German Accommodation Channel: Five Forces Analysis ................................................................................................................... 67 Figure 19: German Accommodation Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–2016 .................................................... 69 Figure 20: German Accommodation Channel: Sales by Sub-Channel (% Sales), 2006–2016............................................................................. 72 Figure 21: German Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ........................................................................ 73 Figure 22: German Accommodation Channel: Transactions by Sub-Channel (%), 2006–2016 ........................................................................... 76 Figure 23: German Leisure Channel: Five Forces Analysis ................................................................................................................................ 78 Figure 24: German Leisure Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–2016 ................................................................. 80 Figure 25: German Leisure Channel: Sales by Sub-Channel (% Sales), 2006–2016 .......................................................................................... 82 Figure 26: German Leisure Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ..................................................................................... 83 Figure 27: German Leisure Channel: Transactions by Sub-Channel (%), 2006–2016 ......................................................................................... 86 Figure 28: German Pubs, Clubs and Bars Foodservices Channel: Five Forces Analysis .................................................................................... 88 Figure 29: German Pubs, Clubs and Bars Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–2016 ........................................... 90 Figure 30: German Pubs, Clubs and Bars Channel: Sales by Sub-Channel (% Sales), 2006–2016 .................................................................... 92 Figure 31: German Pubs, Clubs and Bars Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ............................................................... 93 Figure 32: German Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (%), 2006–2016 .................................................................. 96 Figure 33: German Restaurant Channel: Five Forces Analysis ........................................................................................................................... 98 Figure 34: German Restaurant Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–2016 .......................................................... 100 Figure 35: German Restaurants Channel: Sales by Sub-Channel (% Sales), 2006–2016 ................................................................................. 102 Figure 36: German Restaurants Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ............................................................................ 103 Figure 37: German Restaurants Channel: Transactions by Sub-Channel (%), 2006–2016 ............................................................................... 106 Figure 38: German Retail Channel: Five Forces Analysis ................................................................................................................................. 108 Figure 39: German Retail Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–2016 .................................................................. 110 Figure 40: German Retail Channel: Sales by Sub-Channel (% Sales), 2006–2016 ........................................................................................... 112 Figure 41: German Retail Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ...................................................................................... 113 Figure 42: German Retail Channel: Transactions by Sub-Channel (%), 2006–2016 ......................................................................................... 117 Figure 43: German Travel Channel: Five Forces Analysis ................................................................................................................................ 120 Figure 44: German Travel Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016 .................................................................. 122 Figure 45: German Travel Channel: Sales by Sub-Channel (% Sales), 2006–2016 .......................................................................................... 124 Figure 46: German Travel Channel: Transactions by Sub-Channel (%), 2006–2016 ........................................................................................ 125 Figure 47: German Workplace Channel: Five Forces Analysis ......................................................................................................................... 127 Figure 48: German Workplace Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016 ........................................................... 129 Figure 49: German Workplace Channel: Sales by Sub-Channel (% Sales), 2006–2016 ................................................................................... 131 Figure 50: German Workplace Channel: Outlets by Sub-channel (% Outlets), 2006–2016 ............................................................................... 132 Figure 51: German Workplace Channel: Transactions by Sub-Channel (%), 2006–2016.................................................................................. 135 Figure 52: German Education Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016 ............................................................ 138 Figure 53: German Education Channel: Sales by Sub-Channel (% Sales), 2006–2016 .................................................................................... 140 Figure 54: German Education Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 ............................................................................... 141 Figure 55: German Education Channel: Transactions by Sub-Channel (%), 2006–2016................................................................................... 144 Figure 56: German Healthcare Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016 ........................................................... 148

TABLE OF CONTENTS



Figure 57: German Healthcare Channel: Sales by Sub-Channel (% Sales), 2006–2016 ................................................................................... 149 Figure 58: German Healthcare Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 .............................................................................. 150 Figure 59: German Healthcare Channel: Transactions by Sub-Channel (%), 2006–2016 ................................................................................. 153 Figure 60: German Military and Civil Defense Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016 .................................... 156 Figure 61: German Military and Civil Defense Channel: Sales by Sub-Channel (% Sales), 2006–2016 ............................................................ 158 Figure 62: German Military and Civil Defense Channel: Outlets by Sub-Channel (% Outlets), 2006–20116...................................................... 159 Figure 63: German Military and Civil Defense Channel: Transactions by Sub-Channel (%), 2006–2016 ........................................................... 161 Figure 64: German Welfare and Services Channel: Market Dynamics by Sub-Channel (EUR Million), 2006–2016........................................... 165 Figure 65: German Welfare and Services Channel: Sales by Sub-Channel (% Sales), 2006–2016 .................................................................. 167 Figure 66: German Welfare and Services Channel: Outlets by Sub-Channel (% Outlets), 2006–2016 .............................................................. 168 Figure 67: German Welfare and Services Channel: Transactions by Sub-Channel (%), 2006–2016 ................................................................. 170 Figure 68: German FDI Inflows by Sector (US$ Billion), 2003–2008 ................................................................................................................. 195 Figure 69: German GDP Value at Constant Prices (US$ billion), 2006–2016.................................................................................................... 195 Figure 70: German GDP Per Capita at Constant Prices (US$), 2006–2016 ...................................................................................................... 196 Figure 71: German Key Segments as a Percentage of GDP (%), 2011 ............................................................................................................ 196 Figure 72: German Inflation (%), 2006–2016 .................................................................................................................................................... 197 Figure 74: German Net Debt as Percentage of GDP (%), 2006–2011 .............................................................................................................. 198 Figure 75: Total Labor Force in Germany in 15–59 Age Group (Million), 2006–2016 ........................................................................................ 198 Figure 76: German Female Labor Force(Million),2006–2016 ............................................................................................................................ 199 Figure 77: German Rate of Unemployment 2006–2016 .................................................................................................................................... 199 Figure 78: German Population Distribution by Age (%), 2006–2016 ................................................................................................................. 200 Figure 79: German Life Expectancy at Birth (Years) 2006–2016 ...................................................................................................................... 200 Figure 80: German Net Immigration, 2000–2010 .............................................................................................................................................. 201 Figure 81: German Urban and Rural Population (%), 2006–2016 ..................................................................................................................... 201 Figure 82: Number of Households in Germany, 2006–2016 ............................................................................................................................. 202 Figure 83: Marriages and Divorces in Germany, 2006–2016 ............................................................................................................................ 202 Figure 84: Tourist Inflows into Germany (Thousand), 2004–2010 ..................................................................................................................... 203 Figure 85: German Annual Per-Capita Disposable Income (US$), 2006–2016 ................................................................................................. 204 Figure 86: Obese Population as a Percentage of Total German Population, 2006–2016 .................................................................................. 204 Figure 87: German Calorie Supply Per Capita, 2006–2016 .............................................................................................................................. 205 Figure 88: German Calorie Supply Per Capita from Animal Products, 2006–2016 ............................................................................................ 205 Figure 89: German Heart Disease Cases (Thousand), 2006–2016 ................................................................................................................... 206 Figure 90: Healthcare Expenditure as a Percentage of German GDP (%), 2006–2016 ..................................................................................... 206 Figure 91: German International Air Passengers (Thousand), 2006–2016 ........................................................................................................ 207 Figure 92: German Internet Subscribers (Thousand), 2006–2016 .................................................................................................................... 208 Figure 93: German Broadband Internet Subscribers (Thousand), 2006–2016 .................................................................................................. 208 Figure 94: German Personal Computer Usage (per 100 people), 2006–2016 ................................................................................................... 209 Figure 95: German Mobile Phone Penetration (%), 2006–2016 ........................................................................................................................ 209

INTRODUCTION



1 Introduction

1.1 What is this Report About?

This report is the result of Canadean‘s extensive market and company research covering the Germany

foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at

channel level, analysis of the leading companies in the industry and the Germany‘s business environment

and landscape.

―Germany Foodservice: The Future of Foodservice in Germany to 2016‖ provides a top-level overview and

detailed market, channel and company-specific insights into the operating environment for foodservice

companies. It is an essential tool for companies active across the Germany foodservice value chain, and for

new companies considering entering the industry.

1.2 Definitions

Time Frame

For the purposes of this report, the following timeframes apply:

Review period: 2006–2011

Forecast period: 2012–2016

This report focuses on the value of the foodservice industry, based on the total revenue generated by both

the profit and cost sectors each year.

Exchange Rate and Data

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and

for the latest year of actual data (2011 in this report) are made using an annual average exchange rate. For

details please refer to Table 1 below. As we do not forecast exchange rates, the forecast data (from 2012 to

2016) is converted using a fixed 2011 exchange rate. As a result, year on year growth rates for historic data

will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts.

1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.

Table 1: German Exchange Rate EUR-US$ (Annual Average), 2006–2011

Year 2006 2007 2008 2009 2010 2011

EUR-US$ Exchange Rate (Annual Average) 1.26 1.37 1.47 1.39 1.33 1.39

Source: Canadean © Canadean

INTRODUCTION



Key Foodservice Definitions

Table 2: Canadean Key Foodservice Definitions

Term Definition

Foodservice Foodservice is defined as the cost of all food and drink, including on-trade drinks not drunk with food, for immediate consumption on the premises or in designated eating areas shared with other foodservice operators, or in the case of takeaway transactions, freshly prepared food for immediate consumption. Foodservice is restricted to the sale of food and drink in specific foodservice channels defined below and excludes vending machines.

Profit Sector A number of foodservice channels have been grouped together to be termed the 'Profit Sector‘. These include Accommodation, Leisure, Restaurants, Retail, Travel, Workplace, and Pubs, Clubs and Bars. Neither operators nor consumers, or companies in the case of the Workplace channel, typically receive a subsidy for the foodservice transaction, and largely represent non-state foodservice operations.

Cost Sector A number of foodservice channels have been grouped together to be termed the 'Cost Sector'. These include Healthcare, Education, Military and Civil Defense, and Welfare and Services. This sector typically represents the state‘s foodservice operations.

Food Transactions The total number of visits by individuals to foodservice locations that involve the consumption of either food, or food and drink. Drink-only transactions are excluded from transaction data, but covered in sales data; if several people visit one location at once and there is only one bill, such as a group dining in a restaurant, the number of transactions is counted as being one for each person in the group. The concept of ‗meals‘ is broadly analogous to transaction data, less a typically very small amount for snack-only transactions.

Operator Selling Prices (OSP)

Operator Selling Prices represent the amount that the consumer spends on food and drinks in foodservice channels, once the foodservice operator has added on any fees and levies and their margin. This is often known as "retail sales equivalent" and represents the end value of the foodservice market. All sales data is provided in OSP

Outlet A foodservice outlet is defined as a single point of sale location which is actively involved in the preparation and sale, or complementary provision, of food and drinks, either for immediate consumption on the premises, or in designated eating areas shared with other foodservice operators, or in the case of takeaway transactions, freshly prepared food and drink for immediate off-premise consumption. An outlet is considered a discrete entity if all foodservice operations within it are run by the same organization, for example, a hotel that runs its own bar and restaurant counts as one hotel outlet. Any concessions or franchises run at the location of another outlet are considered separate entities, for example a hotel that has a Starbucks operated by a franchisee counts as one hotel outlet and one coffee shop outlet. A license to operate all the different foodservice channels or brands at another outlet are still considered to be one outlet if these are all operated by a single provider; a caterer operating the cafes, restaurants and staff and student canteens at a university, for example, counts as one university outlet.

Concession The grant of a license to provide foodservice operations by the owner of an outlet, such as an airport, amusement park or hotel, on that premise, typically in exchange for rent or a certain percentage of the sales or earnings to the grantor.


INTRODUCTION



Profit Sector Definitions

Table 3: Canadean Profit Sector Definitions

Channel Sub-Channel Outlet Sales

Accommodation Bed and Breakfasts (B&B)

Residential properties that have been modified to offer paid lodging, accommodation services and breakfast meals to guests, and where the owner-operator lives on the property. These are typically small establishments offering no more than 10 private rooms for lodging.

Includes sales via on-site, non-concession restaurants, pubs, clubs and bars.

Guest Houses Locations that provide paid lodging and accommodation services to their guests with a number of rooms that are ensuite, typically offering more rooms than a B&B but fewer than 30 private bedrooms and where the owner-operator does not live in the same property as the guests. Meals may or may not be included. This excludes all bed and breakfasts and hotels and motels.


Holiday Parks Holiday resort sites that contain collective apartments, static caravans or homes that offer paid lodging services to guests for tourist use, either in serviced or self-catered accommodation, on dedicated shared grounds with full service entertainment offerings and facilities and dining services. Holiday Parks are distinguished from other collectively managed holiday accommodation sites by their dedicated resort complex and inclusive leisure facilities and entertainment services. Holiday parks do not include sites for those bringing their own caravan or tent; this is covered under Caravan and Camp Sites.


Hostels Locations that provide paid lodging services to guests with some portion of the establishment offering shared accommodation facilities, such as dormitories and shared washrooms. These locations are typically budget-oriented. Hostels exclude non-commercial accommodation provided by charities or housing associations for subsidized or non-paying guests.


Hotels and Motels Locations that provide paid lodging and full guest services to their guests typically with a continuous staff presence, and, in the case of motels, off-street parking facilities, but not necessarily meal services.

Hotel and Motel sales exclude food and drink sales through on-site conference facilities, this is covered under the Leisurechannel‘s Venue sub-channel. Hotels include sales via on-site, non-concession restaurants and pubs, clubs and bars.

Leisure Entertainment Locations that operate arts or leisure pursuits that is open to the public, or upon becoming a member, for participation or spectating for the purpose of entertainment rather than sightseeing or education. These include a range of venues including but not limited to: bingo halls, bowling venues, casinos, cinemas, football clubs, other sports clubs, ice rinks, theatres, show grounds and racecourses. This excludes private member and social clubs.

Includes sales via on-site, non-concession restaurants, pubs, clubs and bars

INTRODUCTION




Venues Fitness centers, leisure centers, conference and exhibition centers that have on-site foodservice operations or event catering. This includes hotel and motel conference facilities and associated foodservice sales

Includes sales via hotel and motel conference sales.

Visitor Attractions A location which is open to the public where it is feasible to charge admission for the primary purpose of sightseeing and which can be classified as a single business under single management. The attraction must be a permanently established excursion destination, a primary purpose of which is to allow access for entertainment, interest, or education, rather than being primarily a retail outlet or a venue for sporting, theatrical or film performances.


Pubs, Clubs and Bars

Pubs and Bars Drinking establishments that have on-trade alcohol licensing arrangements, this may include pubs or bars that either freehold, tenanted or managed, with or without a restaurant — however more than 50% of revenue should be from drink. This excludes private members and social clubs and nightclubs. Pubs and bars that have serviced accommodation provisions are always classified under accommodation.

Excludes sales via pubs, clubs and bars with serviced accommodation stock; these outlets are classed as accommodation.

Private Member and Social Clubs

Dedicated establishments used for the sole purpose of providing a social environment to groups affiliated by a common membership scheme and are, therefore, not open to the general public, such as political clubs, private members clubs or working clubs. These sites often have a license to sell alcohol. This excludes sports clubs which are covered under entertainment outlets.

Excludes sales via pubs, clubs and bars with serviced accommodation stock: these outlets are classed as accommodation.

Nightclubs Drinking and entertainment establishments that have extended on-trade alcohol licensing hours arrangements and provide music entertainment where the focus is on dancing. Nightclubs may serve food. For countries with no restrictions on licensing hours, nightclubs are distinguished by the entertainment offered.

Excludes sales via pubs, clubs and bars with serviced accommodation stock; these outlets are classed as accommodation.

Restaurants Full-Service Restaurants

Eating establishments primarily focused on the provision of meals with a full table service and payment occurring after consumption. These locations typically serve alcohol. Takeaway services are either typically not offered or constitute a small proportion of revenues. Pubs and bars that generate more than 50% of revenues from food and offer table service are considered full-service restaurants. Restaurants that have serviced accommodation stock are always classified under accommodation.

Excludes sales via Restaurants with serviced accommodation stock; these outlets are classed as accommodation.

INTRODUCTION




Quick-Service Restaurants and Fast Food

Eating establishments primarily focused on the provision of meals or soft drinks, but not hot beverages, with limited or no table service and with payment occurring before consumption. These locations typically do not serve alcohol and are characterized by short order times. This excludes coffee and tea shops and ice cream vendors. Restaurants that have serviced accommodation stock are always classified under accommodation.

Excludes sales via restaurants with serviced accommodation stock; these outlets are classed as accommodation.

Coffee and Tea Shops

Foodservice establishments that may serve a mix of food and drink but the focus and core offering is on the provision of coffee or tea for immediate consumption on premise or takeaway, and will often have limited seating on site for customers with limited table service, but may also frequently operate from kiosks or mobile units. This excludes establishments that do not specialize in coffee or tea provision. Restaurants that have serviced accommodation stock are always classified under accommodation.


Ice Cream Vendors

Foodservice establishments that may serve a mix of food and drink but the focus and core offering is on the provision of ice cream for immediate consumption on premise or takeaway, these sites may have limited seating on site or operate in kiosks and mobile units. Outlets are only included if they sell served ice cream prepared for customers, not impulse or packaged ice cream only. Restaurants that have serviced accommodation stock are always classified under accommodation.


Retail Baker Retailers that specialize in the production and sale of bakery goods to consumers that have in-store foodservice provision for customers.

Sales include all types of foodservice offered in-store to customers including takeaway, catering for staff is excluded. Concession sales are excluded

Convenience Stores

Stores, kiosks and newsstands of area, generally less than 300 square meters that specialize in a limited range of food and grocery products designed primarily for convenience-seeking consumers, and that have in-store foodservice provision for customers.


Delicatessens Retail outlets that specialize in deli foods (such as cured meats, fermented meats, pates, cheeses etc.), home-made, locally-sourced and/or fine foods from non-mainstream brand manufacturers, and that have in-store foodservice provision for customers.


Department Stores Multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas, examples include Bloomingdale's, Macy's, John Lewis, El Corte Inglés, and that have in-store foodservice provision for customers.


Garden Centers and DIY

Home improvement retailers specialize in the sale of home improvement tools and materials, primarily aimed at consumer rather than trade needs, such as Home Depot or B&Q. Gardening retailers specialize in the sale of plants and related tools and products, and both must have


INTRODUCTION




in-store foodservice provision for customers.

Other Retail All retail outlets excluding Bakers, Convenience Stores, Department Stores, Garden and Home Improvement Centers, Service Station Forecourts and Supermarkets and Hypermarkets, that have in-store foodservice provision for customers. This may include, for example, bookstores or banks with in-store cafes.


Service Station Forecourts

Retail outlets that will typically sell or serve a limited range of food and drink products, attached to gas stations where fuel is the main revenue driver, and that have in-store foodservice provision for customers.


Supermarkets and Hypermarkets

Supermarkets include all sales through retailers with floor area of 300– 2,500 square meters that offer a wide, departmentalized range of grocery, and may carry some general merchandise lines, such as Sainsbury‘s or Kroger. Hypermarkets and mass merchandisers include all sales through retailers with floor area over 2,500 square meters that carry full lines of both grocery and general merchandise, such as Walmart. Outlets include those with in-store foodservice provision for customers.


Travel Air Air outlets include airports, defined as locations intended to be used either wholly or in part for the arrival, departure and surface movement of aircraft and open for commercial air transport operations, that report more than 15,000 passenger movements per year. Please note that on-board locations are not covered in outlet data.

Air foodservice sales include only on-board sales, these include all domestic and internal travel foodservice sales. Lounge sales are covered in their relevant channel.

Coach Coach outlets include motorway / highway service stations that offer dining services, parking facilities and vehicle refueling facilities; this excludes rest stops with no foodservice. Please note that on-board locations are not covered in outlet data.

Coach foodservice sales include only on-board sales, these include all domestic and internal travel foodservice sales. Lounge sales are covered in their relevant channel.

Rail Rail outlets include rail terminals and rail stations, defined as passenger locations used for the arrival or departure or stops of scheduled rail services. Please note that on-board locations are not covered in outlet data.

Rail foodservice sales include only on-board sales, these include all domestic and internal travel foodservice sales. Lounge sales are covered in their relevant channel.

Sea Sea outlets include seaports, defined as locations used for the arrival, departure of water going vessels, these include major or minor ports (sea or inland) that are recognized by a country's maritime or port authority. Please note that on-board locations are not covered in outlet data.

Sea foodservice sales include only on-board sales, these include all domestic/internal travel foodservice sales. Lounge sales are covered in their relevant channel

Workplace Government Department and Local Authority

Government department and local authority locations that offer foodservice provision to staff at work, excluding the feeding of public servants, such as the army or police, and overseas staff. These may be self-managed outlets or outsourced to contract caterers. This excludes healthcare, education, military and civil defense


INTRODUCTION




and welfare and services outlets.

Industrial Industrial locations that only offer foodservice provisions to staff at work, such as manufacturing plants, mines and oil rigs, this covers the domestic market, and its territorial waters, if any. These may be self-managed outlets or outsourced to a contract caterer.


Retail, Financial and Office-Based

Retail, financial and office-based locations that offers foodservice provision to staff at work, such as white-collar workplaces. This covers the domestic market and its territorial waters, if any, only, and excludes foodservice provision to customers. These outlets may be self-managed or outsourced to a contract caterer.

Includes sales via on-site, non-concession restaurants, pubs, clubs and bars. Excludes foodservice sales or complementary provision to customers.


INTRODUCTION



Cost Sector Definitions

Table 4: Canadean Cost Sector Definitions

Channel Sub-Channel Outlet Definition Foodservice Sales Definition

Education Children's Activity Centers

Locations that offer daytime child care services with activities and entertainment facilities typically for pre-school children but also for school-age children during non-school time.

Sales include all types of foodservice offered to students and staff on premise, but exclude event catering.

Further Education Education establishments for post-secondary, non-tertiary students for the delivery of a range of full and part-time vocational and academic education principally to those above the age range of compulsory education, broadly equivalent to International Standard Classification of Education (ISCED) Level 3 and 4. Often known as Adult Education Centers.


Middle Schools Education establishments that fall between primary education and secondary education, with students from the upper year(s) of primary and from the lower year(s) of secondary education. Middle Schools definition will vary by country and will always be mutually exclusive with other education outlets. In the US this outlet is known as Junior High.


Pre-Schools Education establishments for pre-primary education children that are school-based such as nursery schools, kindergartens and for children aged at least 3 years, broadly equivalent to International Standard Classification of Education (ISCED) Level 0.


Primary Schools Education establishments for primary education or first stage of basic education with students starting no earlier than 4 years of age and no later than 7 years of age and schooling typically for 6 years, broadly equivalent to International Standard Classification of Education (ISCED) Level 1


Secondary Schools Education establishments for lower secondary education or second stage of basic education students typically to a minimum age of 15 or 16 years, as well as upper secondary education to students often to the age of 18 years (those secondary schools that offer education after the minimum compulsory age but pre-tertiary would be included as Secondary Schools), and often coincides with the end of compulsory national education, broadly equivalent to International Standard Classification of Education (ISCED) Level 2 and 3


Tertiary Institutions Education establishments for post-secondary education or post-further education for tertiary education typically leading to a degree, post-graduate or doctorate qualification, broadly equivalent to International Standard Classification of Education (ISCED) Level 5 and 6. This will include establishments offering MBA qualifications.


INTRODUCTION





Training Centers Education establishments offering training courses to employees of organizations and companies, typically fully subsidized by the employer. This excludes military and civil defense training centers.


Healthcare Hospitals Healthcare establishments that provide medical, surgical, emergency or psychiatric care and treatment for the sick or the injured, includes both private and public healthcare. This excludes military and civil defense hospitals

Sales include all types of foodservice offered to all patients, including both regular patient feeding and special formulations, visitors and staff on premise. Excludes sales via concession restaurants, pubs, clubs and bars.

Medical Centers Healthcare establishments typically focused on primary care that include clinics, doctor's surgeries, rehabilitation centers and health centers, but excludes dental surgeries, and includes both private and public healthcare. This excludes hospitals and residential care units, as well as military medical centers

Includes all foodservice sales or complementary offerings to patients and visitors. Note that those with overnight treatment, such as rehabilitation centers, will typically offer full meal provision.

Residential Care Units

Residential locations that provide managed care facilities, most commonly for the elderly, either run by a local authority or by the private sector

Sales include all types of foodservice offered to residents and staff on premise

Military and Civil Defense

Air Force Permanent or semi-permanent military establishments that provide foodservice to air force personnel, such as barracks, bases, training centers, detention centers or hospitals. This is limited to native territorial waters or domestic locations and excludes overseas locations

Excludes sales via concession restaurants, pubs, clubs and bars.

Army Permanent or semi-permanent military establishments that provide foodservice to land forces personnel, such as barracks, bases, training centers, detention centers or hospitals. This is limited to native territorial waters or domestic locations and excludes overseas locations


Navy Permanent or semi-permanent military establishments that provide foodservice to naval forces personnel, such as barracks, bases, training centers, detention centers or hospitals. This is limited to native territorial waters or domestic locations and excludes overseas locations


Police and Emergency Services

Police, fire service or ambulance service locations, where ambulance services do not form part of other healthcare outlets.

Sales include all types of foodservice offered to all front line and back office staff on the premises.

Welfare and Services

Other Welfare and Services

Local authority or non-profit managed locations offering other welfare services such as community services, charity services, shelter and non-commercial accommodation.

Sales include all types of foodservice offered to all residents, visitors and staff on the premises.

Prisons Detention centers with foodservice provision for the housing of prisoners and those awaiting trial. This excludes police cells or military detention locations

Sales include all types of foodservice offered to prisoners and on-premise staff.

INTRODUCTION





Welfare Meals This channel has no outlets State meal provision, often part-subsidized, to those customers that are eligible to receive this support, typically as a delivery service but sometimes at a central meeting location.


INTRODUCTION



1.3 Summary Methodology

All Canadean reports are rigorously sourced and created according to a comprehensive four-stage

methodology:

Market study

A) Standardization

Market definitions are specified using recognized industry classifications. The same definition is used for

every country.

Annual average currency exchange rates are collected for the latest complete year. These are then applied

across both the historical and forecast data to remove exchange rate fluctuations

B) Internal audit

Review of in-house databases to gather existing data:

Historic market databases and reports

Company database

Foodservice database

Research

A) Sources

Collection of the latest market-specific data from a wide variety of respected industry sources:

Government statistics

Industry associations

Company filings

Broker reports

International organizations

B) Expert opinion

Collation of opinion taken from Canadean journalist interviews of leading industry figures

Analysis of third party opinion and forecasts:

Industry operators and suppliers

Broker reports

Industry associations

Official government sources

C) Data consolidation and verification

Consolidation of data and opinion to create historical datasets

Creation of models to benchmark data across sectors and geographies

INTRODUCTION



Analysis

Market forecasts

Feed of forecast data into market models:

Macroeconomic indicators

Industry-specific drivers

Analysis of the Canadean Foodservice Database to identify trends by sector

Report writing

Analysis of market data

Discussion of company and industry trends and issues

Annual review of financial deals, industry contracts and sector news

Quality control

A) Templates

Detailed process manuals

Standardized report templates and accompanying style guides

Complex forecasting tools used to ensure forecast methodologies are consistently applied

Quality control checklists

B) Quality control process

Peer review

Senior-level quality control

Randomized spot checks on data integrity

Benchmark checks across databases

Market data cross-checked for consistency with accumulated data from:

o Canadean Foodservice Database

o Company filings

GERMAN FOODSERVICE – MARKET ATTRACTIVENESS



2 German Foodservice – Market Attractiveness

2.1 German Foodservice Market Size

Table 5: German Foodservice: Sales by Sector (EUR Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Profit Sector

Cost Sector

OVERALL


Table 6: German Foodservice: Sales by Sector (US$ Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Profit Sector

Cost Sector

OVERALL





Figure 1: German Foodservice: Sales by Channel (%), 2011





Table 7: German Foodservice: Sales by Channel (EUR Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

OVERALL


Table 8: German Foodservice: Sales by Channel (US$ Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

OVERALL





2.2 German Foodservice Market Forecasts

Table 9: German Foodservice: Sales Forecasts by Sector (EUR Million), 2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–

2016

Profit Sector

Cost Sector

OVERALL


Table 10: German Foodservice: Sales Forecasts by Sector (US$ Million), 2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–

2016

Profit Sector

Cost Sector

OVERALL





Figure 2: German Foodservice: Market Dynamics by Channel, 2006–2016





Table 11: German Foodservice: Sales Forecast by Channel (EUR Million), 2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

OVERALL


Table 12: German Foodservice: Sales Forecast by Channel (US$ Million), 2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Accommodation

Leisure


Restaurants

Retail

Travel

Workplace

Total Profit Sector

Education

Healthcare



Total Cost Sector

OVERALL


BUSINESS LANDSCAPE



3 German Foodservice – Profit Sector Analysis

3.1 Profit Sector Analysis: Accommodation

Figure 3: German Accommodation Channel: Five Forces Analysis


3.1.1 Channel trend analysis

BUSINESS LANDSCAPE



Figure 4: German Accommodation Channel: Market Dynamics, by Sub-Channel (EUR Million), 2006–

2016


BUSINESS LANDSCAPE



3.1.2 Channel size and forecasts

Table 13: German Accommodation Channel: Sales by Sub-Channel (EUR Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 14: German Accommodation Channel: Sales Forecast by Sub-Channel (EUR Million), 2011–

2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 15: German Accommodation Channel: Sales by Sub-Channel (US$ Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


BUSINESS LANDSCAPE



Table 16: German Accommodation Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011–

2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Figure 5: German Accommodation Channel: Sales by Sub-Channel (% Sales), 2006–2016


BUSINESS LANDSCAPE



3.1.3 Key channel indicators

Channel Structure: Outlets

Figure 6: German Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2006–2016


BUSINESS LANDSCAPE



Table 17: German Accommodation Channel: Outlets by Sub-Channel, 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 18: German Accommodation Channel: Outlets Forecasts by Sub-Channel, 2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Sales per Outlet

Table 19: German Accommodation Channel: Sales per Outlet by Sub-Channel (EUR Thousand),

2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


BUSINESS LANDSCAPE



Table 20: German Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand),

2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 21: German Accommodation Channel: Sales per Outlet by Sub-Channel (EUR Thousand),

2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 22: German Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand),

2011–2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Channel Demand: Transactions

BUSINESS LANDSCAPE



Figure 7: German Accommodation Channel: Transactions by Sub-Channel (%), 2006–2016


Table 23: German Accommodation Channel: Transactions by Sub-Channel (Million), 2006–2011

Channel 2006 2007 2008 2009 2010 2011 CAGR 2006–2011

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


BUSINESS LANDSCAPE



Table 24: German Accommodation Channel: Transactions Forecasts by Sub-Channel (Million), 2011–

2016

Channel 2011 2012 2013 2014 2015 2016 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Table 25: German Accommodation Channel: Transactions per Outlet per Week by Sub-Channel,

2006–2016

Channel 2006 2011 2016 CAGR 2006–2011 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


Average Transaction Price

Table 26: German Accommodation: Average Transaction Price by Sub-Channel (EUR), 2006–2016

Channel 2006 2011 2016 CAGR 2006–2011 CAGR 2011–2016

Bed and Breakfasts

Guest Houses

Holiday Parks

Hostels

Hotels and Motels

Total Accommodation


APPENDIX



4 Appendix

4.1 About Canadean

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specialize in analysis across the Consumer Markets Value Chain, covering suppliers, producers, distribution

and consumers.

Canadean‘s dedicated research and analysis teams consist of experienced professionals with an industry

background in marketing, market research, consulting and advanced statistical expertise. We offer value-

added market research, insight and strategic analysis and our products help companies to make better,

more informed, strategic and tactical sales and marketing decisions.

Canadean‘s areas of expertise include online research, qualitative and quantitative research, industry

analysis, custom approaches, and actionable insights. In addition Canadean has built a network of

consultants and specialist researchers across more than 60 countries, each with in-depth industry

experience and expertise enabling us to conduct unique and insightful research via our trusted business

communities.

4.2 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any

means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the

publisher, Canadean.

The facts of this report are believed to be correct at the time of publication but cannot be

guaranteed. Please note that the findings, conclusions and recommendations that Canadean

delivers will be based on information gathered in good faith from both primary and secondary

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accept no liability whatsoever for actions taken based on any information that may subsequently

prove to be incorrect.

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