Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13
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Foodservice: Protecting Your Online Reputation @DigitalBlond e
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My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.
Transcript of Foodservice - Ignoring social media is like ignoring your customers. Presented at #GLEE13
Foodservice: Protecting Your Online Reputation
@DigitalBlonde
“Some of the best moments in life happen around a table when we are eating with people we love”
Joe Perez, Tastemade
Angry Customer to Brand Advocate
Brand Advocate to Angry Customer
Train your staff on how to avoid
negative online
feedback
@DigitalBlonde
Research into foodservice conversations online
• Only 10% was about the taste of the food
• 77% of it was about the experience
Thanks to @GaryVee @JeremyWaite
Use Social Listening Tools
A negative review on social media can lose a hospitality business around 30 customers
“Influencers are not necessarily your customers”
Brand Influencer Customer
“Rising chefs, be warned: If you can’t stand the tweet, get out
of the kitchen”
Appetite for Life, MSN
Book: #FoodPornPublished 2014 @DigitalBlonde
@DigitalBlonde
