Fashion Bloggers – The new era of Influencers

Amna Al Falasi

What are we going to discuss?

● Definition of a Fashion Blog

● Why become a Fashion Blogger

● The Power of Fashion Bloggers

● Types of Fashion Blogs

● How to monetize from a Fashion Blog

● Tips for Fashion Bloggers

● Tips for Brands working with Fashion Bloggers

● Questions & Contributions

Definition of a Fashion Blog

“Fashion blogs are online personal journals that covers the fashion industry in terms of fashion trends, style, clothing, lifestyle and celebrity fashion”.

Why become a Fashion Blogger?

● Find a creative outlet

● Establish a networking base

● Build your resume

● Showcase talent

● Develop friendships

● Opportunities

The power of Fashion Bloggers

● Challenge the dominant perception of fashion visual culture

● Promote new fashion trends & street style

● Fashion news are updated faster than other fashion mediums

● A valuable asset to fashion designers

● Encourage readers to voice out their own opinions

● Create job opportunities

● Influence the media

●

Types of Fashion Blogs

● By Ownership

● By Writers Expertise

How to monetize from a Fashion Blog

●Focus on establishing good relationship with brands

●Use the blog as a portfolio to get other jobs

●Teach a class from the blog

●Sell a sponsored Post

●Open a shop from the blog

●Become a brand ambassador

●Sell ad spaces

●Sell services from the blog

Tips for Fashion Bloggers● Find your passion

● Be clear about your objectives & goals

● Treat your blog as a resume

● Show your support to the blogger community

● Respect your readers

● Don't settle for less than your worth

Tips for brands working with Fashion Bloggers

● Be clear about your intentions & objectives with bloggers

● Maintain a long term relationship

● Give feedback on results to bloggers

● Respect and value a blogger's job and time

● Negotiate a favorable fee when working with bloggers

Questions & Contributions

Resources

Thank you!

Blog: amnaatelier.blogspot.comamnaatelier@yahoo.com

Twitter @elmanezFacebook AmnaAtelier

Instagram elmanez