Facebook Advertising Success 2015- Gym Case Study

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Transcript of Facebook Advertising Success 2015- Gym Case Study

Facebook Success– Local Gym Case Study

Case Study –Local Gym

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Become Famous by ..

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Becoming Famous Is As Easy As 1-2-3 !

Gym Logo

Dominate The Facebook Eyeballs In Your Gym’s Area

1 – Create a Facebook Business Page 2 – Share Interesting Content NOT Just Offers

3 – Use Ads To Promote Your Great Content Just To Your Target Audience For As Little As 40 Pence Per Thousand

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Now You’re Famous You Can

Keep Creating Engaging Content And Share With Gym Fans In Your Area Then You Can: Promote Special Offers Switch Gym Members From Your

Competitors Launch New Classes Create Laser Targeted Class Promotions

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Promote Special Offers

Hyper targeted “Look-Like” Audiences

7,072 people reached

74 sign ups 35 pence per Sign

Up

7 day Free Trial

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Specific Offers Work Even Better Women only| Live

near Gym PLUS:1. Already Visited the

website2. Look a Like version of

13. Interested in Gyms

6,245 Women only reached

153 Sign Ups 16 pence per Sign Up

Women Only 12 Week Body transformation offer

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Promote Your Gym To Competitors Members – You Know Their Weak Points Yes?!

Filtered by your location + XX Miles

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Launch New Classes Hyper targeted

“Look-Like” Audiences

2,500 people reached £3.85 spent ! 18 pence per Sign Up

Freestyle | Functional training

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Zumba Class Promotion For The Over 40’s?

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Summary

Facebook Pages Now “Pay To Play”

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Summary

Solve Don’t Sell.

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Summary

Target People Who Know You Already!

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Summary

Measure The Right Things

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Summary

Test Small – Then Scale

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Summary

Give it a Go!

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Questions? Want To Know More?

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Contact Me The Way That Suits You!

Email :

graham@3dragonmarketing.co.uk

Call me on: 07973 69 88 77

Tweet me: @Graham_3Dragons

1830 years marketing and

sales experience, including working for three of the

entrepreneurs from Dragon's Den

Social Media Reach +

Direct Expertise = Leads/Clients/Sales

Fellow of the Institute of Direct

and Digital Marketing

4 Years Social Media Management and Paid Advertising ( AdWords and

Facebook) expertise

Established 3DM 2010

Graham Archer FIDM