Demystifying Facebook Advertising

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Demystifying

Facebook Advertising

http://www.digitalvidya.com

http://www.omlogic.com/

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Today’s Session Outline

• Why Businesses are using Facebook Advertisements?

• Types of Facebook Ads

• Pricing Model of Facebook Ads

• Ads Targeting

• Some Tips for Optimizing Facebook Ads



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Why Businesses use Facebook Ads?

Some Facebook Page

FB User

Your Ad

Promote

Facebook Page, event or

Application

Over to your website for lead

generation and sales



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Reach of Facebook Ads

65 million U.S. in a Day

In US

Facebook Reach in US

Facebook Reach in Indian

In India

*Source: As published on http://1.usa.gov/M5sO2l



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A specific post Ad

Page Ad

Sponsored Story - A specific post

Sponsored Story Ad Event

Application

External URL

Type of Facebook Ads



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• CPC – (Cost Per Click)

Budget

Bidding Amount

Target Audience

Ad Performance

• CPM – (Cost Per 1000 Impressions)

Target Audience

Budget

Facebook Ads Pricing Model



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Ad Targeting



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Interest Targeting on Facebook

• Higher accuracy rates

compared to online

industry averages

• For Broad Targeting, 95%

accuracy, compared to an

industry average of 72%

• For Narrow Targeting,

90% accuracy compared

to an industry average of

35%

*Source: As published on http://1.usa.gov/M5sO2l



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Optimization Tips

• Do not run ads after 9 PM

• Do not have more than 3 Ads in one campaign

• Create “Close ups” with white background



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Questions & Answers

Thank You!



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Learn Facebook Marketing

www.digitalvidya.com/facebook-marketing-course.html



http://www.digitalvidya.com/facebook-marketing-course.html





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Learn Social Media Marketing

www.digitalvidya.com/social-media-workshop.html

Bangalore Delhi Mumbai

Social Media Marketing Workshop Oct 4-5 Nov 20-21 Dec 4-5



http://www.digitalvidya.com/social-media-workshop.html





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Next Webinar

http://bit.ly/dv-webinar-2

“Make Your Web Traffic Go Viral

with Facebook Applications”

Sep 28, 2012 | 3 - 4 PM IST








Demystifying Facebook Advertising

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Transcript of Demystifying Facebook Advertising