Express Tourism Consulting:Ireland vs. Portugal

Presented by:

Katrina Cheney Herlinna ChungXindi LiLina Liu

Overview

Jump into Ireland http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx

Portugal Tourism Promotion http://www.youtube.com/watch?v=5tLMZ0WTxvc

People

Ireland Portugal

Individualism Collectivism

Lifestyle - Activities

Ireland Portugal

Adventurous Relaxed

Lifestyle - Food

Ireland Portugal

Mild Intense

Corporate Governance

Shareholder vs. Director Roles

Political Systems

Political Culture: beliefs towards political environment

Ireland: strong, democratic nation Sense of nationalism Political stability and tolerance Ties with Catholic Church

Portugal Political stability: Strikes and protests Political tolerance Tourism-enhancing policies

National Innovation Systems

In both countries•Innovation and high-tech foreign investment are welcomed•Unified Patent Court Agreement-Europe wide patent protection

Ireland:•Innovation Index, R&D expenditure & Patent applications

• National innovation level is higher•Employment in knowledge-intensive sector

• More qualified personnel to conduct R&D for foreign investment

•More high-tourism:• Eg. Athlone Castle Visitor Centre-high-tech, interactive

experience•Target young people who love travelling and exploring technology

Portugal:

•Innovation Index, R&D expenditure & Patent applications

• National innovation level is lower

•Employment in knowledge-intensive sector

• Less qualified personnel to conduct R&D for foreign investment

•Not much high-tourism: Knowledge transfer-Canadian travel agency’s

Google Map Street View

National Innovation Systems

National Innovation SystemsTravel Agency or Internet

Travel Agency- be innovative and set up their own website

Street views and helps to find local deals Collecting & Researching info & reaching new

suppliers via the Internet Investors evaluate the innovativeness to decide

development potential

Human Resources Systems

Irish Competency-Based Pay

Advantages No Seniority Factor Retain employees in lean

times Facilitate strong cultures

Disadvantages Subjectivity Competition Difficult in competency

measurement Labor-intensive in

management

Portuguese Fixed-Based Pay

Advantages No wage gap in the long-

term Simple to manage Lower costs

Disadvantages Unfairness Decrease productivity

and employee commitment

Human Resources: Who are the industry looking for?

Ireland Portugal

Female employment

Active/ Adventurous

Urgent need of Experienced Employees

Humanities/ Arts Areas

Human Resources: Level of Knowledge Needed

Ireland Portugal

Experts Shortage

General Knowledge

Transferable Skills/ Knowledge

Cross-sector job rotations

Comparative Business Ethics

Ireland: Masculine nation Developed nation Relatively high level of business ethics

Portugal: High uncertainty avoidance Collectivistic Lags behind other Western-European countries Political corruption

Conclusions/Recommendations

Ireland is a safe and profitable investment Political stability, cultural freedom, ethical

business , technological success, distinctive local system of corporate governance

Its ability to recruit individuals through its abundance of tourist activities

ReferencesTourism website

Country Profile Website

News

Hofstede center

Journals

EU monitor

Passport GMID Etc….