Post on 06-Dec-2014
description
1
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Di cosa parliamo oggi.
Agenda
Lo scenario è cambiato: dalla BI tradizionale al big data management nell’era dei social media, per rispondere alle nuove domande del business Social media e big data: come l’esterno influenza l’interno
Agenda
CRM and social network: enrich legacy database with social
network information
Alert: analytics e mobile commerce per i retailer
Big data? Small screen? No problem.
Lo shopping multicanale 4
SMARTPHONE
TABLET
APP
STORE
ECOMMERCE
SITO WEB COMPUTER
SOCIAL OUTLET
Il valore del sys integrator 5
VISIONE UNICA
NEUTRALITÀ
KNOWLEDGE BASE
TIFO PER IL CLIENTE
ADVICE
ESPERIENZA
Il team delle analytics 6
• CONSULTANTS SOLUTION INTEGRATOR
TOOLS AGENCY
Lo scenario è cambiato Dalla BI tradizionale al big data management nell’era dei social media, per rispondere alle nuove domande del business
8
Chi è entrato in negozio?
Riconoscimento RFID su fidelity card
GRETA
27 anni, Milano
Facebook nickname: greta86
Twitter nickname: @gretchen
9
Quali sono i suoi gusti?
PASSIONI
fumetti, libri di scrittrici femminili
sport acquatici
musica folk, classica
street art e fotografia d’autore
Customer profiling in CRM
Likeliness to sell 75%
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Quali sono i suoi interessi?
Il sistema analizza i movimenti di GRETA e registra un potenziale interesse nella sezione narrativa italiana.
Profiling update
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Cosa possiamo offrirle?
Storico acquisti online | offline
Customer profiling report
Disponibilità in store
Social profiling
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Da chi farla assistere?
Azioni suggerite
GIUSEPPE è il Sales assistant più competente disponibile
Conosce le promozioni
rilevanti in corso
Promozioni
13
Quali offerte ci sono per lei?
GIUSEPPE propone libri di narrativa leggera scontati e altri libri coerenti con profilo e budget di GRETA
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Il prodotto è giusto?
New order recorded
Profile updated
GRETA compra «L’educazione delle
Fanciulle» di Luciana Littizzetto
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È soddisfatta?
Profile updated
Il cliente è soddisfatto
Scrive un tweet positivo
Performance updated
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Ma anche prima e dopo il transito in negozio, Greta fa qualcosa di importante per noi.
Prima | real time CRM 17
«C’è una #libreria #aperta in pausa pranzo vicino a piazza Repubblica a Roma?»
«@gretchen sì certo, ti aspettiamo a @lalibreria: solo oggi avrai il 15% di sconto su tutti fumetti»
Dopo | real time CRM 18
«Proprio gentili a @lalibreria di via Nazionale» | 5 RT dalla community di GRETA
«Grazie @gretchen per il tuo commento positivo: per tutti i tuoi amici il 10% di sconto per gli acquisti entro domenica»
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Come possiamo iniziare oggi un percorso per arrivare fino a qui?
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Occorrono nuovi strumenti concettuali e tecnologici per conoscere il nostro cliente.
Nuovi strumenti
La base per l’analisi social 21
L’utilizzo pieno di informazioni strutturate e non strutturate consente di produrre meglio ciò che si venderà
Stabilire obiettivi e percorso 22
Prendere coscienza dei dati social e interrogarsi su cosa interessa ottenere e definire le priorità.
Integrare i dati 23
Integrare le informazioni provenienti dai social media con i dati aziendali: nuove prospettive nella conoscenza del cliente
Analizzare i dati 24
Analizzare i dati social attraverso strumenti dedicati e ricavare informazioni puntuali su prodotti, distribuzione, promozione
Agire 25
Anticipare i desideri il cliente e supportarlo nella scelta, ottimizzando i processi interni.
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Win-Win
Dai cluster al singolo 27
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Bene. Ma dove si inseriscono le social
analytics nelle strategie aziendali?
Sales-focused BI
I dati sono eterogenei e aumenteranno sempre*
*di 75 volte nei prossimi 10 anni [fonte: IDG]
[BIG DATA]
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Big Data management
Visione di insieme dei KPI aziendali per prendere
decisioni non solo corrette ma realmente CONVENIENTI
corporate data
retail data
online|social data
[YOUR BUSINESS STRATEGY
HERE]
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Vecchio e nuovo a confronto
1. Analisi dati 2. Definizione variabili 3. Progettazione 4. Disegno interfacce
Risposte imprevedibili a domande totalmente libere «Voglio trovare anche quello
che non cerco!»
BUSINESS INTELLIGENCE TRADIZIONALE
BUSINESS DISCOVERY
31
Non voglio accontentarmi di
risposte a domande che già conosco.
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Assenza di vincoli strutturali del sistema
Navigazione ed elaborazione totalmente
libera e creativa del patrimonio informativo
disponibile
Soluzioni BI orientate al business
Le fondamenta della nuova BI
Il system integrator
GARANTISCE NEUTRALITÀ
HA UNA KNOWLEDGE BASE E
ESPERIENZA
DÀ VISIONE E PROSPETTIVA, AL DI LÀ DELLE RICHIESTE
Grazie per l’attenzione
How to talk with customers and partners in 2013
The rise of integrated social brands
An idea by Fabrizio Martire - @betone
lunedì 25 marzo 13
Index
lunedì 25 marzo 13
Index• A quick scenario
• Retail
• Brand / headquarters
• A new paradigm
• Cases
• Structure
3
lunedì 25 marzo 13
A quick scenario
lunedì 25 marzo 13
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
5
lunedì 25 marzo 13
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
here, more numbers and facts about how many companies get money with ecommerce.
6
lunedì 25 marzo 13
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
here, more numbers and facts about how many companies get money with ecommerce.
here, more data about your target on internet.7
lunedì 25 marzo 13
A quick scenario
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44%Companies that use social media with supply chain partners.
Late 2012, a report by Aberdeen Group, Inc.
lunedì 25 marzo 13
A quik scenario
Use of social media w/ supply chain partners
9
lunedì 25 marzo 13
10
Shop online, pick up at the store near you.
lunedì 25 marzo 13
A quik scenario
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Try at the showroom near you and shop
online.
lunedì 25 marzo 13
Brand / Headquarters
lunedì 25 marzo 13
Brand / Headquarters
13
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
Brand / Headquarters
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Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
Brand / Headquarters
15
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
Brand / Headquarters
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Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Social Media, the headquarters point of view
lunedì 25 marzo 13
Brand / Headquarters
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Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Social Media, the headquarters point of view
lunedì 25 marzo 13
Brand / Headquarters
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Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Fears:
• Customer care, how to?
• Problems between customers and retailers on my page
• “We can’t give you info because our supply chain and retail partners go crazy.”
• ROI
Social Media, the headquarters point of view
lunedì 25 marzo 13
Retail
lunedì 25 marzo 13
Retail
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Small Retail Page
Small Retail post
Social Media, the retailers point of view
lunedì 25 marzo 13
21
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
Retail
Social Media, the retailers point of view
lunedì 25 marzo 13
Retail
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Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Social Media, the retailers point of view
lunedì 25 marzo 13
Retail
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Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Social Media, the retailers point of view
lunedì 25 marzo 13
Retail
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Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Fears:
• “How to get fan & followers?”
• “What I have to say?”
• I haven’t time
• I haven’t budget
• The headquarter e-commerce
Social Media, the retailers point of view
lunedì 25 marzo 13
What Brand /HQ Retail
User Base Millions Hundreds
Relationship Low engagement (without: adv or special campaign) Personal
Voice Company voice Real people, not brands
Strategy Yes No
Content Content Plan No content plan
Image Corporate identity Uncoordinated corporate identity
Key Functions Branding, Awareness, Engage, PR &Communication
Sale & Promo, Customer care,Communication
lunedì 25 marzo 13
A new paradigm
lunedì 25 marzo 13
A new paradigm
Today
27
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
lunedì 25 marzo 13
A new paradigm
Today
28
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
?
lunedì 25 marzo 13
A new paradigm
Today
29
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
?
lunedì 25 marzo 13
A new paradigm
Tomorrow
30
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
lunedì 25 marzo 13
A new paradigm
Tomorrow
31
Big Brand Page Small Retail Page
Small Retail postCentralized / HQ control
Localized / Retail freedom
Corporate Id. Marketing SalesC. CareCommunication
lunedì 25 marzo 13
THINK GLOBALACT LOCAL
lunedì 25 marzo 13
BRANDING GLOBALCARE LOCAL
lunedì 25 marzo 13
Cases
lunedì 25 marzo 13
Cases
35
lunedì 25 marzo 13
Cases
36
lunedì 25 marzo 13
Cases
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lunedì 25 marzo 13
Cases
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lunedì 25 marzo 13
Structure
lunedì 25 marzo 13
A new paradigm
An integrated view
40
Social Supply Chain
lunedì 25 marzo 13
A new paradigm
An integrated view
41
Integrated Social Brand
Social Supply Chain
lunedì 25 marzo 13
A new paradigm
An integrated view
42
Integrated Social Brand
Bid Data, Analytics, Social CRM
Social Supply Chain
lunedì 25 marzo 13
ZOOM OUT
lunedì 25 marzo 13
A new paradigm
An integrated view
44
Integrated Social Brand
Social Supply Chain
Sales & C.care
Co-creation
Social CRM
lunedì 25 marzo 13
Enterprise internal collaboration (E2.0)
A new paradigm
An integrated view
45
Social Supply Chain
Sales & C.care
Markets Strategy
Co-creation
Social CRM
Integrated Social Brand
lunedì 25 marzo 13
Enterprise internal collaboration (E2.0)
A new paradigm
An integrated view
46
Social Enterprise
Social Supply Chain
Sales & C.care
Markets Strategy
Co-creation
Social CRM
Integrated Social Brand
lunedì 25 marzo 13
Gummy Industries S.r.l.Via Manzoni 22/c 25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
info@gummyindustries.com
see you soon!follow me, @betone
lunedì 25 marzo 13
D I S C O V E R D E C I D E A C T
CRM and Social Network
Enriching legacy databases with social network information
SOCIAL INTELLIGENCE Data Driven Social CRM ECCE/Decisyon is able to Store and Analyze data collected by mobile and web apps created in different departments and help them in collaborate around data
Strategic Objectives
• Take control of all social activities • Transform social data into a
company asset • Enable all brand departments to
collaborate • Integrate traditional customer
service with social caring • Identify customers who are fans
(or detractors) • Enrich customer profiles with
social-graph information
• Correlate social behaviors with purchasing/churn behavior
• Leverage the power of social as a real-time trigger for CRM actions
Data Driven Social CRM
How are you generating social data? • Social conversations involving
employees, customers, stakeholders.
• Customer Service on Social Networks • Social Campaigns are engaging plenty of
fans/customers. • Your customers are engaging with your
competitors too. • Great Social Applications have been
launched. • Customers are connecting on your mobile
apps and web sites using social connectors.
“Those data are getting lost and not stored anywhere”
What Data Can You Bring Inside Your Firewall?
• Social profile data, social graph connections, behavior data
• Demographics
• Influencers
• Stake-holders activities
• Campaigns
• Interests
• Competitors Intelligence
• Real time activities
10M Fans + 2M Followers-
Competitors included
250k Competitors Customer
Data base
20k brand profiled customer
base
3.5M posts + 100k
tweets
Social Numbers for a Fashion Company with 20 Competitors
Cross Department Social Intelligence
CRM
Social Caring
Lead Management
Recommenders Detractors
Mktg
Campaign Management
Competitor Analysis
Brand Reputation
Sales
Lead Scoring
Social Recommender
Churn Prevention
Production
Product Reputation
Risk Management
Crowd Sourcing
From social sales Funnel to operations
Likers/Followers
Active Users
Profiled Users
Sales
Data Mining Analysis Churn Recommenders Lead score
Social Apps Games Communities Social Login
Engagement Social Caring Influencers Digital PR
The Frictions The Broken Link (Brian Solis) • There’s a broken link between
social media marketing and customer service.
• Resources are invested in marketing and not in supporting customers through influential social networks
• Owned by one of three functions within businesses today, 1) marketing, 2) communications, or 3) public relations.
• Social media essentially exists within its own silo and is largely disconnected from other divisions.
http://www.briansolis.com/2011/11/how-to-make-customer-service-matter-again-part-2/
Combine: Use Case 1
Unique Dashboard for Digital
Unique data visualization of performance for different digital channels
• Module: Data acquisition from company, Decisyon Power user, Monitoring customized dashboard
• Input: data from web analytics (google insights etc. ), Mobile and data from ECCE monitoring
• Matching key: single content
• Output: mashboard where to measure, compare and weight different digital channel
Allign performance KPIs from different sources – internal and external
Integrate: Use Case 2
Bridging Fidelity Cards
Match a product detractor as a social influencer
• Module: Social log in & apps mapping
• Input: a customer owns a fidelity card and he is also on FB fan page
• Matching key: email and FB id
• Output: reward the upset customer to describe the positive result on FP
Correlate social graph with transaction for social recommender systems and create decision trees for evaluating buying patterns
Social Caring Features
• Manage on the same user interface different FB pages and Twitter profiles
• Get in real time the history of a fan/followers interaction
• Allow multi-users collaboration • Create teams and Superusers • Define and manage workflows • Delegate a response
• Performance reporting • Tag fan/followers as recommenders or
detractors • Score the influencers • Key-word search • Manage Private messaging • Alerting for competitors conversation
Social Integration Server
ECCE SaaS
• Standard ECCE • Monitoring • Social Caring • Campaign • Competitors
DCY Social Intelligence Server
• Multi-channels Mashboards
• Unique Customer Cubes
• Apps and Social Log-in
Legacy Data
• Emails • Web analytics • CRM • Sales • Purchasing
• Native mapping between ECCE SaaS and DCY Social Intellgence Servers
• Pre-configured connections to popular products (web analytics, CRM, sentiment analysis, e-commerce)
• Optimized reconciliation of performance and profiles
• Integration services (ETL, web service, available APIs)
Take aways
• Companies need a unified corporate solution
• Days of work on social are creating a social data value
• Benchmark competitors
• Collaboration creats value for different departments
• Create permission marketing data
• Quantify the results
• Don’t change your organization for social
Thank You for Your Interest . . . Any Questions?
Cosimo Palmisano ECCE/Customer Creator
VP of Social CRM, Decisyon Inc.
cosimo.palmisano@decisyon.com
www.decisyon.com
1
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 1
MicroStrategy Alert Analytics e Mobile Commerce
per i Retailer
Stefano Sartorio – Senior Sales Engineer
ssartorio@microstrategy.com
2
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La “Mobile Wave” sta ridefinendo la vendita al dettaglio
2
Oggi, la maggioranza dei clienti nei vostri negozi ha con sé uno
smartphone.
La mobilità sta modificando la
relazione negoziante – cliente:
• nuove sfide competitive
• nuove aspettative del cliente
• nuove opportunità
Questo paio è perfetto, non vedo l’ora di trovarle
meno care da qualche parte. Qual è la password del wi-fi?
3
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Il Mobile ha un’enorme influenza sulle vendite
3
I retailer possono influenzare l'esperienza di acquisto dei propri
clienti offrendo interazioni più rilevanti e personalizzate
4
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
A ogni retailer serve un’app mobile versatile
4
Mobile Commerce in palmo di mano
• vendere più prodotti
• servire meglio la clientela
• conquistare nuovi clienti
Creando una relazione fedele per…
• offrire un’esperienza personalizzata
• incrementare gli acquisti nel negozio
• competere con i retailer online
5
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La vostra app mobile deve essere speciale
5
Una grande app mobile ha bisogno di:
– Funzionalità evolute
– Supportare milioni di utenti
– Operare su iPhone e Android
Per crearla, servono investimenti ingenti:
– Un eccellente team di sviluppatori mobile
– Esperti di interfacce utente
– Data center e infrastrutture
– Un grande investimento in tempo e denaro
‣ 6 – 12 mesi
‣ 4 – 6 milioni di euro
Your
App
Here
Target Walmart You
Best Buy Starbucks eBay
6
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy Alert vi dà tutto ciò che vi aspettate da una grande app mobile
• MOBILE
COMMERCE
PLATFORM
Funzionalità di prima classe
App personalizzata
Implementata in settimane
iPhone e Android
Potenti strumenti amministrativi
Prodotti
Loyalty
Servizi
7
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert è una piattaforma altamente integrata per il Mobile Commerce
Basato su Cloud
Alta scalabilità
Alte prestazioni
Payment Networks
Analytics
Piattaforma Alert di Mobile Commerce
Integra i vostri asset marketing
POS
www.brand.com Loyalty
Catalog CRM
Promozioni mirate
Shopping mobile
Strumenti shopping
Ricevute digitali
Peer-to-Peer Gifting
Carte fedeltà
Social Engagement
Contenuti esclusivi
iPhone/Android
Fornisce funzionalità utente eccezionali
Il vostro marchio
Fornisce potenti strumenti
di amministrazione e di segmentazione
basata su Social Analytics
8
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti Il vostro negozio in palmo di mano
8
Esperienza nativa di Mobile Shopping
Sincronizzazione con il vostro catalogo online
Immediatezza d’acquisto
Il vostro catalogo Facilità di navigazione Facilità d’acquisto
9
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti Promozioni in palmo di mano
9
Quattro tipi di promozione:
1.Voucher: sconto prefissato sul listino
2.Coupon: sconto percentuale
3.Ticket: partecipazione a un evento
4.Messaggi: contenuti e opportunità esclusivi
Promozioni mirate sulla base di:
– Storia d’acquisto
– Aspetti demografici
– Stato di Loyalty
– Attività Social
Promozioni georeferenziate
tramite Geo-Fencing
10
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate Combinazione di dati sui clienti e di dati sull'uso della app
10
11
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate Combinazione di dati sui clienti e di dati sull'uso della app
11
12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela Un assistente alla vendita in palmo di mano
12
Trova
un negozio Contatta il
Servizio Clienti
Ottieni informazioni
sui prodotti
SCAN
13
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela Un archivio virtuale in palmo di mano
13
Tutte le ricevute di
acquisti online e in negozio
Archiviazione pratica di tutti gli
acquisti
– Riordino di articoli simili
– Facilitazione di acquisti ricorrenti
– Minimizzazione di frodi sui resi
Cross-Sell / Up-Sell a portata di mano
– Ordinamento di parti di ricambio
– Ordinamento di accessori
– Ordinamento di articoli correlati
14
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti Espandere la clientela con il Peer-to-Peer Gifting
14
Lasciate che i vostri clienti
espandano il vostro giro d’affari
– Conversione degli articoli
acquistati in carte regalo
– Spedizione di regali agli amici
via social e personal network
– Invio di regali a più destinatari
– Ritiro e rispedizione di regali
Il vostro
cliente
Gift
Re-Gift
I vostri
potenziali clienti
15
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti Fidelizzate la clientela con iniziative loyalty coinvolgenti
15
Ottenete punti
per i vostri acquisti
Ottenete punti
per promozioni Social
Riscattate i punti
per acquisti nella app
Riscattate i punti
nel vostro negozio
Integrabile con programmi loyalty esistenti
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That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Dimostrazione di MicroStrategy Alert
16
17
Popolate i
contenuti
marketing
Create &
pianificate le
promozioni
Create il
vostro
negozio
Gestite i
programmi
fedeltà
Create
segmenti
mirati
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Gestite la vostra presenza online con una potente console
Alert
Commerce
Module
Retailer
21
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Promozioni mirate e contenuti marketing in pochi minuti
22
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Creazione facile di promozioni mirate
Descrizione dell’offerta e pianificazione della spedizione
Definizione
dei dettagli
23
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Una visione completa delle attività commerciali e sui clienti
Retailer
Campaign
Management
Analisi
acquisti
Prestazione
negozi
Segmentazione
clienti
Comportamento
social
Alert Intelligence
Database di
tutte le attività
Real-time
Feed
Milioni
di clienti
Analisi e
Reporting
Web e
Mobile
Database
attività
Alert
Prodotti
Pagamenti
Offerte viste
Offerte riscattate
Offerte regalate
Offerte condivise
Attività Social
Aspetti demografici
Localizzazione
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi su negozi, prodotti, campagne e clienti
25
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dei negozi
26
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dei prodotti
27
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dell’andamento delle promozioni
28
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi degli utenti
29
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert offre agli utenti funzionalità sofisticate e vantaggi
Catalogo prodotti completo
Store Locator
Scan prezzi/informazioni
Pagamenti
Funzionalità d’acquisto
Voucher, carte regalo, ticket
Offerte e affari mirati
Limitati in quantità e tempo
Location-Triggered
Pagamenti e riscatto punti
Funzionalità promozionali
Archivio ricevutepersonale
Acquisti ricorrenti
Acquisto di parti di ricambio
Acquisto di accesori
Up-Sell / Cross-Sell
Funzionalità per ricevute
Accumulo punti per acquisto
Accumulo punti per attività
Social
Riscatto punti per voucher
Regalo punti ad amici
Funzionalità Loyalty Card
Voucher regalo per gli amici
Invio a più destinatari
Social & Personal Networks
Espandere la rete cliente
Funzionalità gifting
Siti web
Connessioni Social
Convenienza per i clienti; Mobile Commerce e Loyalty per i retailer
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert può essere rilasciato in due configurazioni
Unico venditore Più venditori
Carte fedeltà consolidate
2) Più venditori – app “Mall” 1) Un venditore – app personalizzata
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That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy, il vostro partner per il Mobile Commerce
Una app “powered by Alert” vi aiuterà a...
contrastare Amazon
– Funzionalità di classe elevata
– Personalizzata
– Implementata in settimane
– Supporto iPhone e Android
– Potenti strumenti di amministrazione
Una piattaforma basata su Cloud:
dedicatevi totalmente al Marketing e
Merchandising
– Basso investimento, basso rischio
– MicroStrategy gestisce scalabilità e
prestazioini
– Funzionalità in continua evoluzione e
miglioramento senza alcun costo addizionale
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
alert.com
32
THE PULSE OF YOUR BUSINESS IN THE PALM OF YOUR HAND.
Filippo Del Monte Responsabile Technical Sales
Xenesys
ANALYTICS and MOBILITY?
Mobility creates Big Data!
55% of its tweets from Mobile
60% of its transac�on volume from Mobile
30% of its traffic from Mobile
1/4th of its bookings from Mobile
Big Data needs Mobility!
BIG DATA, SMALL SCREEN, NO PROBLEM!
AIRBNB CASE STUDY
Airbnb Use Case
Airbnb is a trusted community marketplace for people to list, discover and
book unique accommodations around
the world
Airbnb Use Case
> 10 million nights booked > 300,000 listings worldwide > 600 million Social Connections > 10 million http request per day
Hadoop enables distributed parallel processing of huge amounts of data
Data Visualization solution directly connected to Airbnb’s Apache Hadoop Database
Use Case -‐ KPI
# of Bookings
# of Lis�ngs
Transforma�on Rate
Revenue per Des�na�on
Country Performance
HUNKEMOLLER CASE STUDY
Mission
To fulfill the needs and wants of women to make them look and feel good
anytime, anywhere
HUNKEMÖLLER, FOUNDED IN 1886, IS ONE OF THE FASTEST GROWING AND NOW
LARGEST LINGERIE SPECIALISTS IN EUROPE AND MARKET LEADER
IN THE BENELUX COUNTRIES
� 10M Customers 80% age 20-49 25% 40M visitors €30,- Basket value
� 30M Pieces
30K articles €10,- Price avg.
� Locations 500+ stores, 15 countries Own, franchise, shop-in-shop Multi-channel
€300m Business
So leading indicators are:
# Visitors # Conversion: Customers/Visitors # Basket size: Pieces/Customers
# avg. Price: Sales/Pieces
Sales = Visitors x (Conversion x avg. Price x Basket size)
History2010: ‘The Excel Hell’
Store manager
Country manager
C-level
Controllers & Business Analysts
Region manager
Strategic 1-3 years
Tactical 12 Periods
Operational 52 weeks
Daily
Sales = Visitors x (Conversion x avg. Price x Basket size)
UNMET NEEDS
We need visual, interactive reports in order to benchmark stores and Monitor our Business !
Organizational ChallengesSecurity & Responsibility
Controllers & Business Analysts
IT Department
maggio 13 Slide 32
“Roambi has turned our business into a KPI focused organisation removing huge amounts of
paper and allowing our regional managers to carry only an iPad”
Philip Mountford Hunkemoller
CEO
SO WHAT IS ROAMBI?
Roambi is a suite of Apps that allow users to view and interact with critical business
information on-the-go
Roambi Integrates with your Data to Transform it...
…into Secure, Interac�ve Visualiza�ons
Business Intelligence solu�ons OLAP RDBMS
Our Objec�ve is to Gain User Adop�on
Views can be Accessed Through 2 Apps
Roambi User Base
Ease of Integration and Security
Business Intelligence solu�ons OLAP RDBMS
Connect
Convert Access
From data to Reports
Engaging and Intui�ve Solu�on Dedicated for Business Execu�ves and Business Nomads True Off-‐Line Solu�on = High Performance Provide access to mul�ple data sources Rapid deployment Simple to setup and administer
Why Should you Work with Roambi?
Why should you work with Xenesys?
Main partner in Italy Strong BI exper�se Cross industry experience Specific skills on Roambi
Success stories in several industries
Retail Fashion
Insurance Pharma Manufacturing
Thanks for your kind attention