SIMPLE, SECURE, SCALABLE

Enterprise Mobility For Fun

and Profit

Joe Drumgoole

VP Product Management

Big Market Potential

Smart Phone Growth - Apple

April 2012 Slide 3

Smart Phone Growth - Android

April 2012 Slide 4

5

iPad vs iPhone Sales

April 2012

Software (As a Service) Is Eating The World

• 20 billion iPhone Apps downloads in 2012• 40 billion iPhone App downloads in Total• Netflix has eaten Blockbuster• Amazon has eaten Barnes & Noble• Salesforce has eaten Siebel• Google is eating Microsoft• Websites and Web Apps for all

April 2012 Slide 6

Web 1.0 : Web SitesWeb 2.0 : Web AppsWeb 3.0 : Mobile Apps

April 2012 Slide 7

Smartphones – Sensor Networks

AppsLocation

Accelerometer

OpticalSystems

PIMTouchScreen

Internet

Voice

Apps : Personal to Enterprise

AppsEntertainment

Social Networking

Personal Productivity Collaboration

Mobile Workforce

Mobile Business

Personal Business

Apps Data Flow

April 2012 Slide 10

WebSitePublish

Capture Database

BusinessSystemInteract

Mobile Capability Maturity

Mobile Web

Vanity App

Brochure App

Feature App

Business App

APIs and Apps

• Application Programming Interface• Defines how we connect systems together• Defines how we connect Apps to Systems• Can be secured, audited, analysed• Need APIs for Social, legacy, SaaS, Storage,

Compute etc. etc.

April 2012 Slide 13

The Problem with Legacy APIs

• Not designed to Scale• Susceptible to external attack• Inappropriate authorization mechanisms• Often need more than one legacy system• Often mission critical• May be older than current organisation

April 2012 Slide 14

2011 – Enterprises Wake Up To Apps

• Smart Phone Adoption Reaches Tipping Point• Android is here to Stay• Blackberry is dying• Windows Phone 8 is around the corner• BYOD• MDM morphing into MAM

April 2012 Slide 15

2012 – Enterprises Start Deploying Apps

• VMware – Software Entitlements• Bunzl – Order Processing• Road Safety Authority – Driving Tests• Enterprise plc – Data Capture Apps• Aer Lingus – Self Service• O2 – My Account• PWC – Tax Credits Calculator

April 2012 Slide 16

2013 – Enterprise Mobile Strategy

• MEAP RFPs – Network Rail, May Gurney, RSA• Acquisitions – Facebook buy Parse• Platform – – End to End Solution– Part of the Furniture

• Mobile Strategy become integrated• Touches all parts of organisation

April 2012 Slide 17

App Core Value Propositions

• Increase business velocity• Increase business insight• Increase collaboration• Allow customer/partner self service• Provide more integrated services• Support new business models

April 2012 Slide 18

What Does the Future Hold

• Augmented Reality• Multiple Platforms• The Internet of Things• The Tablet as the laptop• Mobile Payments• “App First” Systems• Design as a core competency

April 2012 Slide 19

Its Not a Revolution without Losers

• Blackberry• Dell• HP• Barnes & Noble• Telcos

April 2012 Slide 20

Develop your Mobile Strategy

• A new channel to reach customers• Don’t forget everything you have learned• New tools + Old models = Success• Metrics based• Integrated approach– Mobile + web + print + PR

• Mix of weapons is what wins the war

We Live in Exponential Times

April 2012 Slide 22

23

The Most Valuable Real-Estate in the World

April 2012

Q & hopefully some A’s

April 2012 Slide 24