Enterprise Mobility for Fun and Profit
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SIMPLE, SECURE, SCALABLE
Enterprise Mobility For Fun
and Profit
Joe Drumgoole
VP Product Management
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Big Market Potential
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Smart Phone Growth - Apple
April 2012 Slide 3
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Smart Phone Growth - Android
April 2012 Slide 4
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5
iPad vs iPhone Sales
April 2012
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Software (As a Service) Is Eating The World
• 20 billion iPhone Apps downloads in 2012• 40 billion iPhone App downloads in Total• Netflix has eaten Blockbuster• Amazon has eaten Barnes & Noble• Salesforce has eaten Siebel• Google is eating Microsoft• Websites and Web Apps for all
April 2012 Slide 6
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Web 1.0 : Web SitesWeb 2.0 : Web AppsWeb 3.0 : Mobile Apps
April 2012 Slide 7
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Smartphones – Sensor Networks
AppsLocation
Accelerometer
OpticalSystems
PIMTouchScreen
Internet
Voice
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Apps : Personal to Enterprise
AppsEntertainment
Social Networking
Personal Productivity Collaboration
Mobile Workforce
Mobile Business
Personal Business
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Apps Data Flow
April 2012 Slide 10
WebSitePublish
Capture Database
BusinessSystemInteract
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Mobile Capability Maturity
Mobile Web
Vanity App
Brochure App
Feature App
Business App
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APIs and Apps
• Application Programming Interface• Defines how we connect systems together• Defines how we connect Apps to Systems• Can be secured, audited, analysed• Need APIs for Social, legacy, SaaS, Storage,
Compute etc. etc.
April 2012 Slide 13
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The Problem with Legacy APIs
• Not designed to Scale• Susceptible to external attack• Inappropriate authorization mechanisms• Often need more than one legacy system• Often mission critical• May be older than current organisation
April 2012 Slide 14
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2011 – Enterprises Wake Up To Apps
• Smart Phone Adoption Reaches Tipping Point• Android is here to Stay• Blackberry is dying• Windows Phone 8 is around the corner• BYOD• MDM morphing into MAM
April 2012 Slide 15
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2012 – Enterprises Start Deploying Apps
• VMware – Software Entitlements• Bunzl – Order Processing• Road Safety Authority – Driving Tests• Enterprise plc – Data Capture Apps• Aer Lingus – Self Service• O2 – My Account• PWC – Tax Credits Calculator
April 2012 Slide 16
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2013 – Enterprise Mobile Strategy
• MEAP RFPs – Network Rail, May Gurney, RSA• Acquisitions – Facebook buy Parse• Platform – – End to End Solution– Part of the Furniture
• Mobile Strategy become integrated• Touches all parts of organisation
April 2012 Slide 17
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App Core Value Propositions
• Increase business velocity• Increase business insight• Increase collaboration• Allow customer/partner self service• Provide more integrated services• Support new business models
April 2012 Slide 18
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What Does the Future Hold
• Augmented Reality• Multiple Platforms• The Internet of Things• The Tablet as the laptop• Mobile Payments• “App First” Systems• Design as a core competency
April 2012 Slide 19
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Its Not a Revolution without Losers
• Blackberry• Dell• HP• Barnes & Noble• Telcos
April 2012 Slide 20
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Develop your Mobile Strategy
• A new channel to reach customers• Don’t forget everything you have learned• New tools + Old models = Success• Metrics based• Integrated approach– Mobile + web + print + PR
• Mix of weapons is what wins the war
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We Live in Exponential Times
April 2012 Slide 22
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23
The Most Valuable Real-Estate in the World
April 2012
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Q & hopefully some A’s
April 2012 Slide 24