Crowdfunding for Fun and Profit
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Russ Perry presents an overview of crowdfunding, how it's become the R&D department of the 21st century and explores it's applications within professional organizations.
Transcript of Crowdfunding for Fun and Profit
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http://www.kickstarter.com/projects/sparkdevices/spark-core-wi-fi-for-everything-arduino-compatible?ref=home_popular
Crowdfunding: for Fun and Profit
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orHow to Leverage Crowdfunding Within Traditional Business Models
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What is Crowdfunding?
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Organized way to connect people to exchange value.
Typically in the form of money for service or product.
Leverages the economies of scale.
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“Network Orchestrators”Between Supply and Demand.
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History
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Kickstarter
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In 2012
2,241,475 peoplepledged a total of
$319,786,629and successfully funded
18,109 projects
Source http://kickstarter.com
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“QVC For Nerds, Geeksand Artists”
- Overheard Sometime Ago
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Backers pledged
$606.76 per minuteto projects in 2012
Source http://kickstarter.com
For Fun
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For Profit
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For Good
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So What About Me?
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Crowdfunding is the R&D of our generation
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Minimal Capital Required
Test & Validate Market Assumptions
Fund Prototyping
Accelerate Investment
Leverage New Marketing & PR Opportunities
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Everyday Business Uses
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Product Development/Prototyping
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Formerly the Business InPulse
Had 350,000 in private investment prior
Unable to raise more capital to expand through traditional funding
Education/Training
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Existing business, Two Bit Circus, that focuses on building products at the crossroads of education and entertainment.
Company Culture
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Company History or Culture
Holiday Gift For Families
“Productize”
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That novel you’ve always wanted to write
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How Does It Work?
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Select a proper platform
Develop your offer & messaging
Create a compelling case
Recommended: Make it believable
Develop funding marketing & PR strategy
Launch!
Pending platform, get funded or try again
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BrainstormingStrategy
InnovationFun
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Brainstorming?Questions?Ideas?
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Give me your business card for a link this week to download the presentation and a list of crowdfunding platforms.
