Facebook for Fun and Profit

Todd Lohenry,e1evation, llc

;-)

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Who Participates in Social Who Participates in Social Media?Media?

Your Customers Have Done Your Customers Have Done it Allit All

Source: Universal McCann Social Media Tracker Wave 3

Marketing spending trends

Best usage

Social marketing research

Social Media is About ROI!Social Media is About ROI!

The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)

Community ROICommunity ROI

Decreased cost of customer retention Higher purchase amounts by community vs.

non-community (30%) Higher frequency of purchase by community Lower cost of customer service (repeat

customer familiarity) Increased customer satisfaction Decreased cost of acquisition (advocacy

driven) Lower cost of product development (using

feedback loop)

It’s Time to Stop ShoutingIt’s Time to Stop Shouting

Only 18% of TV ad campaigns generate positive ROI

90% of people who can skip ads do

76% of consumers don’t believe that companies tell the truth in advertisements

100% - The increase needed in advertising spend to add 1-2% in sales

96% of Millennials have joined an online social network

How people use decentralized, people-based networks to get the things they need from each other.

WHAT IS SOCIAL MEDIA?

BOTTOM LINE:

Social media isn’t just a list of destinations.

It’s a new standard of expectations.

Why Facebook?

• The answer is rarely either/or. Usually both/and!• Need to create an addressable community but

light on technology, software and money?– Facebook has your toolkit!– Facebook already has mindshare…– Easily modifiable

• Flexibility• Perhaps most important: ‘Meet them in their

medium’

It’s not just for kids anymore…

• 13-17 7.9 million users• 18-24 19.6 million users• 25-29 11.2 million users• 30-39 17 million users• 40-49 11.3 million users• 50+ 8.9 million users

The Facebook Nation• 250 Million Active Worldwide Users• Asia Region growing at a 12 month rate of change

of 74%• Africa growing at a 12 month rate of change of

87%• As of June 30 2009 Facebook had 90.8 million

users in the US alone. This is up from 32 million just one year earlier.

• More then half of Facebook users are college educated and earn over $60k

Home bases and Outposts• Build a ‘home base’ –

something you have complete control over…

• Outposts are social media ‘spaces’ where you have a presence

• Drives traffic, builds brand, reinforces home base

• Take the message TO the media…

Driving traffic

Facebook as an outpost

• Personal pages can import personal content automagically…

Creating a fan base

Building your own brand

Leveraging the contentof your home base…

• Automagically import your blog or other rss feed into your Facebook account!

Why Facebook?

• Like I said before...– The answer is rarely either/or. Usually both/and!– Need to create an addressable community but light on

technology, software and money?• Facebook has your toolkit!• Facebook already has mindshare…• Easily modifiable

– Flexibility– Perhaps the most important thing to remember:

‘Meet them in their medium’

http://e1evation.com

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