Post on 28-Jan-2015
description
Digital Media for Elections
Internet & Mobile Penetration in India
Rural India will have 68 million claimed internet users and 46 million active users by the end of October 2013.
About 7.1 million users who access Internet exclusively through mobile data connections are in rural areas.
India has 554.8 million mobile users and 143.2 million unique Internet users
India has 23.8 million individuals who access Internet from their mobile phones using a data connection such as GPRS or 3G.
Social media users, residents of towns with population of under 5,00,000 : 33%
Predicted number of Social Media users by Dec,2013 : 80 million
India already has more mobile users in its villages as compared to its cities and towns.
Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
Social media users residents of smaller towns with population smaller than 2,00,000 : 25%
Face book is now available in: 8 Indian Languages
A new voter has emerged: Citizen 2.0
social media could have a “high impact” on 160 of the 543 constituencies in the next election
NRIs having voting rights: 25 Million
Like connecting with other voters, discussing and sharing information and political views
Connected searchers, avid users of the Internet and other sources to search information and learn about politics
The voters profile include – first time voters, youth, employee, farmers, businessmen, entrepreneurs, Hindu, and minority
Candidates are using Facebook, Twitter, Instagram and even Google Hangout
Highly skeptical about political news and want more balanced presentations in articles
Digital Marketing Good Practices
Publish contents constantly and frequently and avoid censorship or official criticism
Effective use of tagging and feedback
Use social network as agumentation tool for traditional media
Make all contents on the political activity available and form point of view.
Don’t talk only about yourself. Talk about benefits.
Don’t waste money on advertisement campaigns if you don’t have anything to say.
Tell the truth and always remember that whatever you do on the web is public.
Don’t think that communication strategies are more important than contents.
Digital Media for Elections
Website
Blog
Social Media
Search Marketing
Email Marketing
SMS Marketing
Digital Media for Elections
Search Engine Optimization Google and Yahoo search Direct measure of credibility
Identity of Candidate/Party Central Information Portal Customized for need
News letters & Updates Most Dependable & Efficient Link to Call to Action Traceable & Measurable
Face book, Twitter, YouTube Immediate & Viral Platform Two way communication Monitor, Engage & Influence
Digital Media for Elections
Website
Blog
Social Media
Search Marketing
Email Marketing
SMS Marketing
Reach Out to Citizens using Digital Marketing
Two way interaction Visually appealing content Virality
Communicate to loyal followers Measure reach & conversion Call to action
Structured information Customizable & user friendly Searchable Subscriptions
Larger reach Faster reach
Digital Media for Elections
Website
Blog
Social Media
Search Marketing
Email Marketing
SMS Marketing
Manage Party Image & ReputationPromote candidate with human touch and emotional connect and engage and influence voters
Human touch & Emotional connect in everything we do.
Know your candidate Face book App - life story, past accomplishments and election manifesto.
Photos, Videos & Interviews showcasing accomplishments, current issues & campaign coverage.
Audience classification and targeting.
Frequent updates with stand/take on current issues.
Testimonials & Voices from people.
Creating discussions amongst people on issues.
Events coverage with Dates, Times, and Accomplishments.
Creative Videos Podcasts Offline IntegrationPolitical Satires
Election Campaign ideas
Election Campaign ideas
Voice push for voters
Complaint management Inbound Number
Improve Coordination
Make sure your voice reaches to lacs of voters across your constituency Send important campaigns / holiday greetings powered by a robust voice platform
Let your voters reach you free of cost by giving a missed callWe will give an automated call back to them so that they can record any complaints / suggestions
Give a phone number to each of your candidatesYour voters can reach out with any queries / suggestionsMonitor your voter conversations and know their pulse
Increase coordination among party workersMake sure important announcements / messages are spread across them instantaneously Provide a conference bridge for party workers to discuss important matters
Voice Push to Voters
Telephony Server
Upload Phone Nos
Upload Voice File
Web Interface
Reach out to lacs of voters simultaneously
Download Logs from web interface
3
Upload voice message and phone number list Outbound calls are
places simultaneously
Incoming Number for Candidates
Voter
Calls the number
Dials 1 for any queries
Candidate / Party worker
Wait for Input
Receive Notification E-mailSMS
Listen to the Call
Call Recording
Voice file sent to
Dials 2 to record message
Greeted with a welcome message• Set Welcome Message •Program Extensions• Access call Logs
Voter Records a message
Call connected to candidate / party worker
Improve Coordination Among Party Workers
Chief Coordinator
9811-******
Message is transmitted to all party workers
Coordinator calls a number and records a message
Reach out to lacs of Party workers simultaneously
Complaint managers for voters
9811-*******
Voter Telephony Server Voter Complaint Recording
Voter gives a missed call to a number in case he wants to register any complaint / suggestion
Voter request is registered
Our system captures the request
Voter Records his complaint / suggestion
An outbound call is placed to the voter and he is asked to record his complaint / suggestion
Thanks!Mobile: 91 9900590943 | Email: braj@braj.in | Blog: braj.in