Digital Media for Elections

Internet & Mobile Penetration in India

Rural India will have 68 million claimed internet users and 46 million active users by the end of October 2013.

About 7.1 million users who access Internet exclusively through mobile data connections are in rural areas.

India has 554.8 million mobile users and 143.2 million unique Internet users

India has 23.8 million individuals who access Internet from their mobile phones using a data connection such as GPRS or 3G.

Social media users, residents of towns with population of under 5,00,000 : 33%

Predicted number of Social Media users by Dec,2013 : 80 million

India already has more mobile users in its villages as compared to its cities and towns.

Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350

Social media users residents of smaller towns with population smaller than 2,00,000 : 25%

Face book is now available in: 8 Indian Languages

A new voter has emerged: Citizen 2.0

social media could have a “high impact” on 160 of the 543 constituencies in the next election

NRIs having voting rights: 25 Million

Like connecting with other voters, discussing and sharing information and political views

Connected searchers, avid users of the Internet and other sources to search information and learn about politics

The voters profile include – first time voters, youth, employee, farmers, businessmen, entrepreneurs, Hindu, and minority

Candidates are using Facebook, Twitter, Instagram and even Google Hangout

Highly skeptical about political news and want more balanced presentations in articles

Digital Marketing Good Practices

Publish contents constantly and frequently and avoid censorship or official criticism

Effective use of tagging and feedback

Use social network as agumentation tool for traditional media

Make all contents on the political activity available and form point of view.

Don’t talk only about yourself. Talk about benefits.

Don’t waste money on advertisement campaigns if you don’t have anything to say.

Tell the truth and always remember that whatever you do on the web is public.

Don’t think that communication strategies are more important than contents.

Digital Media for Elections

Website

Blog

Social Media

Search Marketing

Email Marketing

SMS Marketing

Digital Media for Elections

Search Engine Optimization Google and Yahoo search Direct measure of credibility

Identity of Candidate/Party Central Information Portal Customized for need

News letters & Updates Most Dependable & Efficient Link to Call to Action Traceable & Measurable

Face book, Twitter, YouTube Immediate & Viral Platform Two way communication Monitor, Engage & Influence

Digital Media for Elections

Website

Blog

Social Media

Search Marketing

Email Marketing

SMS Marketing

Reach Out to Citizens using Digital Marketing

Two way interaction Visually appealing content Virality

Communicate to loyal followers Measure reach & conversion Call to action

Structured information Customizable & user friendly Searchable Subscriptions

Larger reach Faster reach

Digital Media for Elections

Website

Blog

Social Media

Search Marketing

Email Marketing

SMS Marketing

Manage Party Image & ReputationPromote candidate with human touch and emotional connect and engage and influence voters

Human touch & Emotional connect in everything we do.

Know your candidate Face book App - life story, past accomplishments and election manifesto.

Photos, Videos & Interviews showcasing accomplishments, current issues & campaign coverage.

Audience classification and targeting.

Frequent updates with stand/take on current issues.

Testimonials & Voices from people.

Creating discussions amongst people on issues.

Events coverage with Dates, Times, and Accomplishments.

Creative Videos Podcasts Offline IntegrationPolitical Satires

Election Campaign ideas

Election Campaign ideas

Voice push for voters

Complaint management Inbound Number

Improve Coordination

Make sure your voice reaches to lacs of voters across your constituency Send important campaigns / holiday greetings powered by a robust voice platform

Let your voters reach you free of cost by giving a missed callWe will give an automated call back to them so that they can record any complaints / suggestions

Give a phone number to each of your candidatesYour voters can reach out with any queries / suggestionsMonitor your voter conversations and know their pulse

Increase coordination among party workersMake sure important announcements / messages are spread across them instantaneously Provide a conference bridge for party workers to discuss important matters

Voice Push to Voters

Telephony Server

Upload Phone Nos

Upload Voice File

Web Interface

Reach out to lacs of voters simultaneously

Download Logs from web interface

3

Upload voice message and phone number list Outbound calls are

places simultaneously

Incoming Number for Candidates

Voter

Calls the number

Dials 1 for any queries

Candidate / Party worker

Wait for Input

Receive Notification E-mailSMS

Listen to the Call

Call Recording

Voice file sent to

E-mail

Dials 2 to record message

Greeted with a welcome message• Set Welcome Message •Program Extensions• Access call Logs

Voter Records a message

Call connected to candidate / party worker

Improve Coordination Among Party Workers

Chief Coordinator

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Message is transmitted to all party workers

Coordinator calls a number and records a message

Reach out to lacs of Party workers simultaneously

Complaint managers for voters

9811-*******

Voter Telephony Server Voter Complaint Recording

Voter gives a missed call to a number in case he wants to register any complaint / suggestion

Voter request is registered

Our system captures the request

Voter Records his complaint / suggestion

An outbound call is placed to the voter and he is asked to record his complaint / suggestion

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