Avishkar digital marketing 2.0

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Digital Marketing Capabilities

Transcript of Avishkar digital marketing 2.0

Digital Marketing Capabilities

Business Vision, Market Focus, Brand Promotion Promotion

Focus on Design as a Strategic Weapon

Advertising

Everywhere

Increase Visibility

International Marketing

Purpose-Driven Marketing

Creating profile

Creating page

Content development

Buzz creation

Integration page with other social media channels

Post updates with links to the desired landing page

Joining groups and pages

Adding members

Starting discussions

Sharing links

Creating facebook “like” button and badge, to place it in the website and blogs

Run contests, promotional campaigns, polls…

Video sharing via YouTube tabs ( for viral campaigns)

Photo sharing via page flicker apps/ similar apps

Document sharing ( pdf, ppt, whitepapers, brochures, notes..)

Customized contact form/ registration form

Promote blogs/feed

Adding custom tabs

Tagging use of various external interactive Apps

Face Book

Creating profile

Creating company page

Integrating profile with other media channels

Add connections

Join Groups

Targeting and networking with the influencers

Starting Discussions in groups

Active participations in relevant Q&A’s

Publish Press release

Create polls

Launch and promote e vents

Submit feeds

Share presentation

Integrate blogs to the profile

Share likes

LinkedIn

Creating twitter handle

Post tweets with site link (content from the site)

Following key influencers

Use hash tags for keywords

Retweet influential tweets

Tweeting based on trends

Post natural updates frequently

Influence mentions

Create a twitter badge and place it on the site and blogs

Increase followers base constantly

Network and engage the followers

Twitter

Creating Profile

Creating Page

Content Development

Buzz Creation

Integrating Page with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Pages

Adding Influencers to Our Circles

Starting Discussions

Sharing Links

Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )

Tagging

Google+

Blogs

Follow key blogs

Comment on blogs with link

Network with influential bloggers

Q&A’s

Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with

links, to derive traffic, increase backlinks, create more visibility and enhance online

reputation

Blogs and Q&A’s

Social Bookmarking

Bookmarking Links from the site

Adding keywords

Using top SBM sites for quality backlinks: mixx, jumptages, Digg,

Reddit, stumbleupon, delicious,

Document sharing

Sharing presentation through slide share, scribd, docstoc

Publishing white papers and Article in scribd and docstoc

Social Book Marking and Document Sharing

DIWAKAR SINGH

Thank You!

Office Address :

Avishkar Soft Labs Pvt Ltd

Level 2, Oval Building, iLabs Centre, Plot

no. 18, Madhapur, Hyderabad.India