Tech map elections 2.0
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ELECTIONS 2.0 The New Media Shift & Lessons from the Nenshi Campaign Brian F. Singh
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Transcript of Tech map elections 2.0
ELECTIONS 2.0
The New Media Shift & Lessons from the Nenshi Campaign
Brian F. Singh
Canada in 2011
• Population: 34.03 million
• Under 30 years: 35.7%
• Corruption Perception Index (2010): 8.9 (6th least corrupt)
• Press Freedom Index (2010): 21st
• People Trustworthy? (2007): 71% Agree
• Internet Access: 78%
Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.
Egypt in 2011
Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.
• Population: 82.08 million
• Under 30 years: 60.7%
• Corruption Perception Index (2010): 3.1 (98th least corrupt)
• Press Freedom Index (2010): 127th
• People Trustworthy? (2007): 58% Agree
• Internet Access: 21%
1995 & The Reformation
Rise of Internet = Increased Mistrust
Reform of the Catholic Church (versus Corruption) + “Freewill versus Primacy”
Elections 1.0 to 2.0?
• Disconnect with 21st century public.
• Exposure: “Always on/Never off.”
• “The Dialogue:” Social Media + Content Generation.
• Brand Communication.
Elections 2.0 = Government 2.0
Government 2.0…
The integration of new-generation digital media technologies into government structure and operations.
The expectation of more transparency & accountability.
Necessary & Sufficient Conditions…
Democratic Institutions
Informed PublicFreedom of Expression
Elections are about Stimulating Mass Action…
The Rhythm of A Campaign.
From Preparation...
To Election Day...
To there is more to consider.
The battle online is asimportant as in person and
the traditional media.
The hyper-engaged are politically catholic and partisan.
Network Effects.
From dialogue to public consciousness.
Influence & Quality of Connection.
Social Media is THE Media…
But not the only media.
Real-time Management/Core Strategy
• Issues Management.• Reputation.• False Information.
• Profiling Audiences.• Recalibration.
The Revolution will be Branded.
Google says who you are...
Brand Personality Matters.
• Authenticity.
• Complexity.
• Differentiation.
• Evolution.
Substance is important…
Then it is the perception and belief of substance.
If you just realized what is happening, it is too late.
Elections 2.0 is a more data-driven (and data intensive) process.
The Data Literacy Pentagon
Engagement/Voter Identification
Social MediaMonitoring/
Analytics CAMPAIGN STRATEGY
Traditional MediaMonitoring
Web Analytics
Polling & RidingIntelligence
Does Polling Still Matter?
Conversion & Performance Benchmarks.
Gamification & Predictive Markets.
Crowdsourced & Open-Sourced
Public Government
Organized Chaos trumpsCommand & Control.
Who is supporting you?
“Change the Rules.”
Be Different.
Where is this going?
• Campaigns will have a “Data Team.”
• Facebook evolves to include an authenticated environment.
• The Domino Effect… Africa?
• Youth engaged… but on own terms.
Get Involved.
Open Data YYC. Government 2.0
