Dress for Success

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“You cannot climb the ladder of success dressed in the costume of failure”-Zig Ziglar

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What is the first impression you get from

the following people?

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Which would you hire?1

108 97

5432

6

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Which would you promote?

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Researchers from NYU found that we make 11 major decisions about someone in the first 7 seconds of

meeting

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We have the ability to control certain aspects of our first

impression…

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Body Language

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We DO judge books by the cover

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Appropriate & Professional:What Not to Do

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It doesn’t have to be hard or expensive.Get inspiration from Pinterest.

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Dressing for success goes beyond first impressions.

Over time, what you wear becomes a part of your identity.

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You = Brand

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You are what you wear

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Dress for the task at hand

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Define your

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What you wear actually has a profound effect on your

psychological state

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Look good Feel good Do good

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Embodied Cognition

Painter’s Coat Doctor’s Coat

Same white coat - study participants were told they were wearing either a painter’s coat or a doctor’s coat. Which group performed better on attention-focused tasks?

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Embodied Cognition

Painter’s Coat Doctor’s Coat

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Dress for Success

• First Impressions• Personal Brand• Psychological Effect

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“Control your wardrobe and you can control your destiny”

-Kelli Koehler

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