Digital Shoreditch 2015

Your biggest social media weapon?

Your workforce!

3

• Alison Battisby, Social Media Consultant and Founder of Avocado Social

• Involved in some groundbreaking social media projects for brands including Nokia, Pringles and Tesco

• Avocado Social focuses on social media workshops and consultancy for all shapes and sizes of business, offering a jargon free and fun approach to social media training and development

Find the Tesco social media policy here: http://bit.ly/1bOJKfR

• Macmillan Cancer have trained over 1,000 staff in social media

• ‘What is Twitter? How do you use a hashtag? How do you post exciting and sharable content?

• Trained the press team informally in a 2 day workshop

• Social media is changing so they continually update staff with

a weekly social media news email So Social.

• Let your workforce have a say in what’s posted in social media

• Invite them to come forward with ideas for social media

• Include them in content brainstorms

And finally…

Thank You