How to Design Think in BrazilA Study Made by Diego Caleffi for SXSW 2015

Think Design

Commit NEW Mistakes

cell phone + clockCommit New Mistakes

cell phone + clockNew Places New Way

Think Brazil

COMMIT OLD MISTAKES

Brazilian Values*Welfare of the Next

Welfare of Humanity and Nature

Social Estability

Autonomy

Tradicion

Pleasure

Personal Sucess

Accordance

Estimulating Life

Power *Source: UN

American Values*Personal Control of Destiny

Change

Equality

Time

Status Achieved thru effort

Individualism

Competicion

Directness / Honesty

Future Orientation

Materialism*Source: Personal research

So, How different we think design thinking on these two countries?

Design Thinkin

Provoque

Disquiet

Criativity

Change

Empathy

Colaboration

Experimentation

The presentation goes on to a workshop format where we'll assemble a case study developed

especially for Brazil (or any other country).