Design Thinkin
12
How to Design Think in Brazil A Study Made by Diego Caleffi for SXSW 2015
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Panel Picker 2015
Transcript of Design Thinkin
How to Design Think in BrazilA Study Made by Diego Caleffi for SXSW 2015
Think Design
Commit NEW Mistakes
cell phone + clockCommit New Mistakes
cell phone + clockNew Places New Way
Think Brazil
COMMIT OLD MISTAKES
Brazilian Values*Welfare of the Next
Welfare of Humanity and Nature
Social Estability
Autonomy
Tradicion
Pleasure
Personal Sucess
Accordance
Estimulating Life
Power *Source: UN
American Values*Personal Control of Destiny
Change
Equality
Time
Status Achieved thru effort
Individualism
Competicion
Directness / Honesty
Future Orientation
Materialism*Source: Personal research
So, How different we think design thinking on these two countries?
Design Thinkin
Provoque
Disquiet
Criativity
Change
Empathy
Colaboration
Experimentation
The presentation goes on to a workshop format where we'll assemble a case study developed
especially for Brazil (or any other country).
