Post on 14-Jan-2016
description
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Demystifying Social Media
The Community Give May 6th
Dan Morrison(@DanCitizen)
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The Social Media World
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Only 2 really matter
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4 Rules of SM Success
• You Need a Network
• Compelling Content
• Be SOCIAL
• Consistency
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Facebook Value
• Likes
• Comments
• Shares
• FansHighes
tValue
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This isn’t “compelling”
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Twitter Value
• Favorites
• Retweets
• Mentions
• FollowsHighes
tValue
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This is not “compelling”
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Building a Network on Facebook
• “Invite” all your friends
• Message key friends & influencers
• Follow like-minded organizations + Fredericksburg
• Share compelling content
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Building a Network on• Tweet compelling content
• Follow everyone who RTs, Favorites & Mentions
• Search hashtags (#socent #socent) & follow
• Follow events (#SXGood #ImpactOntario) & follow
• Find Tweets you love, follow RTs & Favorites
• Find lists & follow the members
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What to Post• Be visual
• Like & share content from people you want to follow you
• Share thought leadership from your field (blogs, etc.)
• Share about your great programs
• Make an ask
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Be Visual
• We learned about the Jewish holocaust in school. Why not the North American holocaust?
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Be Visual
• "We are not myths of the past, ruins in the jungle, or zoos. We are people and we want to be respected, not to be victims of intolerance and racism." - Rigoberta Menchú Tum
LocalDanM@gmail.com
4 Rules of SM Success
• You Need a Network
• Compelling Content
• Be SOCIAL
• Consistency