[email protected] m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

14
[email protected] om Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

Transcript of [email protected] m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

Page 1: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Demystifying Social Media

The Community Give May 6th

Dan Morrison(@DanCitizen)

Page 2: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

The Social Media World

Page 3: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Only 2 really matter

Page 4: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

4 Rules of SM Success

• You Need a Network

• Compelling Content

• Be SOCIAL

• Consistency

Page 5: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Facebook Value

• Likes

• Comments

• Shares

• FansHighes

tValue

Page 6: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

This isn’t “compelling”

Page 7: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Twitter Value

• Favorites

• Retweets

• Mentions

• FollowsHighes

tValue

Page 8: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

This is not “compelling”

Page 9: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Building a Network on Facebook

• “Invite” all your friends

• Message key friends & influencers

• Follow like-minded organizations + Fredericksburg

• Share compelling content

Page 10: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Building a Network on• Tweet compelling content

• Follow everyone who RTs, Favorites & Mentions

• Search hashtags (#socent #socent) & follow

• Follow events (#SXGood #ImpactOntario) & follow

• Find Tweets you love, follow RTs & Favorites

• Find lists & follow the members

Page 11: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

What to Post• Be visual

• Like & share content from people you want to follow you

• Share thought leadership from your field (blogs, etc.)

• Share about your great programs

• Make an ask

Page 12: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Be Visual

• We learned about the Jewish holocaust in school. Why not the North American holocaust?

Page 13: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

Be Visual

• "We are not myths of the past, ruins in the jungle, or zoos. We are people and we want to be respected, not to be victims of intolerance and racism." - Rigoberta Menchú Tum

Page 14: LocalDanM@gmail.co m Demystifying Social Media The Community Give May 6th Dan Morrison (@DanCitizen)

[email protected]

4 Rules of SM Success

• You Need a Network

• Compelling Content

• Be SOCIAL

• Consistency