CUSTOM TARGETS IN SALSA’S ADVOCACY PACKAGE

Rebecca Wyatt, Online Learning Specialist

By the conclusion of this training, the learner will be able to:

• Add custom advocacy targets• Organize custom advocacy targets into

groups• Add custom recipients as action targets• Segment a supporter list to more

effectively make use of custom targets

Learning Objectives

1. Add custom recipients

2. Organize custom recipients into groups

3. Target the custom recipients (or custom recipient groups) in your actions

Advocacy: Custom Recipients

Individually Add Custom Recipients

Advocacy package -> Target Recipients

All custom recipients in the

group will be contacted by all

supporters…

Unless you enter postal code restrictions!

Import Custom Recipients

Import Custom Recipients

By the conclusion of this training, the learner will be able to:

Add custom advocacy targets• Organize custom advocacy targets into

groups• Add custom recipients as action targets• Segment a supporter list to more

effectively make use of custom targets

Learning Objectives

Organize Recipient Groups

Scroll down

Organize Recipient Groups

Advocacy package -> Manage Recipient Groups

By the conclusion of this training, the learner will be able to:

Add custom advocacy targets Organize custom advocacy targets into

groups• Add custom recipients as action targets• Segment a supporter list to more

effectively make use of custom targets

Learning Objectives

Add Targets to Actions

Four Types of Actions

1. Petitions – Supporters sign a letter you have drafted

2. Targeted Actions – Supporters enter their postal code. Letter content & targets are dynamically loaded.

3. Multi-Content Targeted Actions – Supporters send two or more letters to multiple sets of targets (after entering postal code)

4. Blind Targeted Actions – Supporters submit content without knowing who will receive the letter

By the conclusion of this training, the learner will be able to:

Add custom advocacy targets Organize custom advocacy targets into

groups Add custom recipients as action targets• Segment a supporter list to more

effectively make use of custom targets

Learning Objectives

Segment your action!

Max of 90 custom targets for a single

action

Segment your email blast!

Max of 90 custom targets for a single

action

CONTACT INFO

Read, learn, discuss – help.salsalabs.com

Training & Learning Team – training@salsalabs.com

Salsa Support – support@salsalabs.com

THANK YOU!