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Advocacy as a Team Game—
Evaluating Multi-Stakeholder Advocacy:
Overview of Key Issues of Multi-Stakeholder Advocacy
Evaluation 2015: Exemplary Evaluations in a Multicultural World
November 13, 2015
Presenter:Jared Raynor,TCC Group @jraynor1
Strategies: Outcomes: Impact:Project Inputs/ Resources:
Logic Model: Advocacy Initiatives
Issue analysis/ research
Media advocacy/ Public awareness
raising
Grass roots organizing
Coalition building/ networking
Policy analysis/ research
Legal action
Assure good policy implementation (Administrative/
Regulatory oversight, TA, monitoring, etc.)
Lobbying and direct policy-maker
influence
Imp
rove
men
t in
th
e Q
ual
ity
of
Livi
ng
for
the
Co
mm
un
ity
Better defined and framed problems
Policy decisions effectively implemented
Policy makers adopt new policies based on the agenda / do not adopt harmful policies
Issues more clearly set on the public agenda and gain prominence (momentum, interest, awareness, etc.)
Impact of new policies is evaluated
Advocacy Staff: •Time, experience and expertise (administrative, legislative, election-related and legal)•Core skills (analytical, communication, research, etc.)
Funding:•Monetary resources•Non-monetary/ non-staff resources (e.g. volunteers, in-kind donations)
Organizational Reputation:•Advocacy related•General perception as a quality organization•Representative for base constituency
Network:•Policy makers•Partner organizations•Media•Mobilized base
(C) TCC Group 2010
Ch
ange
in S
oci
al S
tru
ctu
re R
efle
ctin
g Po
siti
ve S
oci
al J
ust
ice
Shif
t
Co
alit
ion
/Net
wo
rk(a
s an
Act
or
as
com
par
ed t
o a
st
rate
gy)
No
np
rofi
t o
r A
dvo
cacy
O
rgan
izat
ion
(u
ses
coal
itio
n
as a
str
ateg
y)Acting
Organization:
Image: www.donerightmarketingmedia.com
What Are We Evaluating?
Organization
Coalition/Network
External Environment
Individual
What you see depends on where you sit: 5 Evaluation Models in Campaigns
1) Retrospective
2) Formative
3) Developmental
4) Technical Assistance
5) Program Officer
What Challenges Does That Leave?
• Understanding Advocacy Strategy
• Parsing Impact
• Defining the Evaluation Parameters
• Balancing Interpersonal Dynamics
Understanding Advocacy Strategy
Images: quiltersdiary.com and www.mclalpacas.co.uk
Parsing Impact
Image: https://www.flickr.com/photos/sdelc/4034702913
Defining the Evaluation Parameters
Image: www.outsideonline.com
Balancing Interpersonal Dynamics
Image: http://justsomething.co
Solutions We Will Hear About
Leveraging the
evaluator
The players and how they
position themselves
Contribution analysis
Field framing
Audience Discussion
Leveraging the Evaluator
• Navigate power differentials
• Use to: – Build
– Sustain
– Reflect
• Understand how to position organizations in a network
• Help articulate goal destination and value proposition
