Custom targets in Salsa's advocacy package
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Salsa comes pre-loaded with a list of legislative targets for advocacy actions (including U.S. Senators, U.S. Representatives, and the U.S. President, and even some county and local officials), but what if you need to target groups which are not included like the City Council or the State Water Board? Learn to create custom advocacy recipients and send action alerts which will target those local officials.
Transcript of Custom targets in Salsa's advocacy package
CUSTOM TARGETS IN SALSA’S ADVOCACY PACKAGE
Rebecca Wyatt, Online Learning Specialist
By the conclusion of this training, the learner will be able to:
• Add custom advocacy targets• Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
1. Add custom recipients
2. Organize custom recipients into groups
3. Target the custom recipients (or custom recipient groups) in your actions
Advocacy: Custom Recipients
Individually Add Custom Recipients
Advocacy package -> Target Recipients
All custom recipients in the
group will be contacted by all
supporters…
Unless you enter postal code restrictions!
Import Custom Recipients
Import Custom Recipients
By the conclusion of this training, the learner will be able to:
Add custom advocacy targets• Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
Organize Recipient Groups
Scroll down
Organize Recipient Groups
Advocacy package -> Manage Recipient Groups
By the conclusion of this training, the learner will be able to:
Add custom advocacy targets Organize custom advocacy targets into
groups• Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
Add Targets to Actions
Four Types of Actions
1. Petitions – Supporters sign a letter you have drafted
2. Targeted Actions – Supporters enter their postal code. Letter content & targets are dynamically loaded.
3. Multi-Content Targeted Actions – Supporters send two or more letters to multiple sets of targets (after entering postal code)
4. Blind Targeted Actions – Supporters submit content without knowing who will receive the letter
By the conclusion of this training, the learner will be able to:
Add custom advocacy targets Organize custom advocacy targets into
groups Add custom recipients as action targets• Segment a supporter list to more
effectively make use of custom targets
Learning Objectives
Segment your action!
Max of 90 custom targets for a single
action
Segment your email blast!
Max of 90 custom targets for a single
action
CONTACT INFO
Read, learn, discuss – help.salsalabs.com
Training & Learning Team – [email protected]
Salsa Support – [email protected]
THANK YOU!
