Crowdfunding for Impact

Bre DiGiammarino, Cause Director bre@indiegogo.com | @IndiegogoCause

Campaign

Partner page

Raise money

Capture data

Customer interaction

Market validation

Benefits of Crowdfunding

Create evangelists

Launch your idea

Gauge and prove demand

Grow your market

Spread a message

Partner page

4 Fundamentals of Successful Campaigns

Frame 1. 2. 3. 4.

‘Green Bar Effect’

The Green Bar Effect Higher goal doesn’t always mean more money!

4 Fundamentals of Successful Campaigns

Frame 1. 2. 3. 4.

Pitch

Your pitch is the face of your campaign

Have a good pitch

Make it personal

4 Fundamentals of Successful Campaigns

Frame 1. 2. 3. 4.

Pitch

Perks

Why do people contribute?

Passion Participation & Pride Perks

Passion

Participation & Pride

Perks

Perk ideas

4 Fundamentals of Successful Campaigns

Frame 1. 2. 3. 4.

Pitch

Perks

Promotion

Canary

Technology – New York, NY USA

Raised: $1,866,692

Goal:

$100,000

Preparation

Crowdfunding isn’t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start

Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key

Time your marketing!

Prime the pump

Stay active

Be Proactive Tell people about your project – constantly!

Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer

Indiegogo Resources

Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: support@indiegogo.com

Thank you!

Bre DiGiammarino bre@indiegogo.com