GrowIt! Crowdfunding for Social Impact
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Transcript of GrowIt! Crowdfunding for Social Impact
Why Crowdfunding?
• Engaging and game-like way to fundraise• Transparency around goals and outcomes• Public, collective effort – community building• Promotion & Brand awareness• Great for events/product launches/MVPs• Market validation, test ideas• Empowering for entrepreneurs and
communities – your own solution• Start now! You create your own success.
What makes an effective campaign?
• Focused• Specific• Tangible
Your story should demonstrate:
Credibility + Passion + Pragmatism
•One where people are central to winning the campaign
•Mobilise the community as a movement and your campaign as an amplifier.
Empower anyone, anywhere with a great idea to create new futures for their communities.
Communities
• Why this (issue)? – why should supporters care about your project?
• Why you? – what’s your story? What makes you/your team credible to make this project happen?
• Why now? – what’s unique or important about this moment?
• What’s in it for them? – how will a supporter benefit from being a part of this project? Good feelings, connectedness, rewards, social change?
What’s your story?
The Asylum Seeker Resource Centre’s mobile market lets the public buy fresh local
food while subsiding fresh produce for asylum seekers
Rewards• Acknowledgement • Experience based• Swag/merchandise • Products• Sponsorship • Access to services, mentoring• Donated rewards
“Rewards were very tricky for us.
We have users across the world,
so it was important that we
avoid shipping where possible.”
-Alistair Martin, RipeNear.Me
Consider ALL of your assets and resources!
• One where people are central to winning the campaign
• Mobilise the community as a movement and your campaign as an amplifier.
Empower anyone, anywhere with a great idea to create new futures for their communities.
Consider
Make your rewards relevant
Find rewards which do double-duty
Create unique “money can’t buy” experiences
Have a decent number of levels (minimum 3)
Can you fulfill rewards in a reasonable time frame?
Promo strategies:- - Limit number of available rewards- - Add more rewards during a Live
Campaign
Make a Video
• Videos shouldn’t be more than 3 minutes long
• Heart counts for more than production quality
• Make sure YOU appear in your video.
• Use music to help make the emotional connection.
• Offer a clear call to action.
• Always include a link to your campaign in your video
RipeNear.Me is a web application that allows anyone, anywhere to share or sell produce
that they grow themselves.
What To Do Before You Launch
• Build your community before you launch your campaign
• Crowdsource ideas for your campaign
• Start spreading the word• Plan, plan, plan• Recruit Ambassadors
Social Media
• Choose the right social media
platform or platforms for your
campaign
• Grow your social media connections
• Target key people to talk to about
your campaign
Before You Launch
Social Media
• Update your supporters daily
• Use key campaign milestones to encourage
donations.
• Create different pieces of communication for each
milestone.
• Make sure you respond to questions.
• Thank your supporters with a personal email and a
social media mention where appropriate.
After You Launch
CERES Fair Food buys from local farmers and grocery makers and spends the profits on environmental
education programs.
Uberfoods by Grow Yo! created an EcoGarden system
to minimize the inputs and labour required to grow food.
Why StartSomeGood?
1. We’re dedicated to helping social impact ventures
2. We provide personalised service, not just a website
3. Our unique “tipping point” model is designed for social
ventures
4. We have the highest success rate in social venture
crowdfunding
5. We live our values
6. We’re truly global
PLUS: Get the eBook! growit.startsomegood.com