Crowdfunding for Impact
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14-Sep-2014 -
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Health & Medicine
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Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."
Transcript of Crowdfunding for Impact
Campaign
Partner page
Raise money
Capture data
Customer interaction
Market validation
Benefits of Crowdfunding
Create evangelists
Launch your idea
Gauge and prove demand
Grow your market
Spread a message
Partner page
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
‘Green Bar Effect’
The Green Bar Effect Higher goal doesn’t always mean more money!
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Your pitch is the face of your campaign
Have a good pitch
Make it personal
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Perks
Why do people contribute?
Passion Participation & Pride Perks
Passion
Participation & Pride
Perks
Perk ideas
4 Fundamentals of Successful Campaigns
Frame 1. 2. 3. 4.
Pitch
Perks
Promotion
Canary
Technology – New York, NY USA
Raised: $1,866,692
Goal:
$100,000
Preparation
Crowdfunding isn’t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start
Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key
Time your marketing!
Prime the pump
Stay active
Be Proactive Tell people about your project – constantly!
Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer
Indiegogo Resources
Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: [email protected]
