Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Post on 16-Apr-2017

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Transcript of Create Meaningful Social Casino Engagement & Rewards | Brett Calapp

Creating Meaningful Social Casino Engagement & Rewards for Brands and

Land-Based Casinos.

Brett CalappChief Social Gaming Officer

One Special Move

The affinity a land-based casino has earned with its loyalty card players.

Use that Loyalty Love to create an engaging and highly entertaining social casino experience that drives them back to your property.

THE KEY OBJECTIVE: DRIVE THOSE LOYAL PLAYERS BACK TO YOUR PROPERTY.

And look what you can achieve along the way!

ENGAGE REWARDCOLLECTPROMOTE MONETIZE

No Single Silver Bullet

3 SPEEDS OF REWARD MOTIVATION

PRIZE EFFECT

CanoeAmazon Gift CardBuffet Comp

Coins or chips

Badges

Levels

SWEEPSTAKES

Tried a bunch of things...

Land-based casino operators are looking to tie their rewards programs to

online social casino.

ENGAGE

REWARD

COLLECT

PROMOTE

MONETIZE

Deliver the right rewards to the right player.

Seamless redemption.

Rewards rules.

Control and balance the points earned.

LET’S TURN YOUR AUDIENCE INTO YOUR PLAYERS.