Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
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Transcript of Create Meaningful Social Casino Engagement & Rewards | Brett Calapp
Creating Meaningful Social Casino Engagement & Rewards for Brands and
Land-Based Casinos.
Brett CalappChief Social Gaming Officer
One Special Move
The affinity a land-based casino has earned with its loyalty card players.
Use that Loyalty Love to create an engaging and highly entertaining social casino experience that drives them back to your property.
THE KEY OBJECTIVE: DRIVE THOSE LOYAL PLAYERS BACK TO YOUR PROPERTY.
And look what you can achieve along the way!
ENGAGE REWARDCOLLECTPROMOTE MONETIZE
No Single Silver Bullet
3 SPEEDS OF REWARD MOTIVATION
PRIZE EFFECT
CanoeAmazon Gift CardBuffet Comp
Coins or chips
Badges
Levels
SWEEPSTAKES
Tried a bunch of things...
Land-based casino operators are looking to tie their rewards programs to
online social casino.
ENGAGE
REWARD
COLLECT
PROMOTE
MONETIZE
Deliver the right rewards to the right player.
Seamless redemption.
Rewards rules.
Control and balance the points earned.
LET’S TURN YOUR AUDIENCE INTO YOUR PLAYERS.