C R A F T I N G Y O U R E L E V A T O R P I T C H

W E E K 1 : P I T C H P R O G R A M

P R E S E N T E D B Y

S P O N S O R E D B Y

Accidental meeting with someone important in an elevator. By the time the elevator ride is over, you have compelled them with your business concept and the conversation continues or a business card is exchanged.

What is an elevator pitch?

Let’s break it down

60-secondsBreak the iceLess is moreCrafting a clear statementEnough to know what you’re talking about

Get them to care enough to continue the conversation

Who is your audience?

CustomersInvestorsPartnersSponsorsPeers

Friends and Family

Pitch Formula

My company, [company name], is solving [a problem] by providing [advantage], to help [target] accomplish [target’s goal], with [unique value proposition].

Business Model Formula

We make money by selling to [size of market] who need [benefit].

1. Get to the point. 2. Be natural.3. Make it exciting.4. Avoid too much detail.5. Don’t get too technical.

10 tips for elevatorpitch

10 tips for elevatorpitch

6. Avoid buzzwords.7. Tailor to your audience.8. Relax.9. Practice.10. Follow up.

Example: Flat-Club

My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing social networks to create trust.

Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches

Example: Mocku.ps

My company, Mocku.ps, is developing a Web application to help product design teams quickly share mockups, precisely communicate and collaboratively refine design ideas with dead simple drag and drop tools.

Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches

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