Crafting Your Elevator Pitch
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CRAFTING YOUR ELEVATOR PITCH WEEK 1: PITCH PROGRAM PRESENTED BY SPONSORED BY
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It is critical to have a compelling pitch. Pitching means capturing your audience by telling a great story, knowing your material and having a simple ask at the end of your pitch. You might be asking for funding, a sale, or just simply, a follow up meeting. The DEC has created a 3-week pitch program that helps refine and practice your pitch - both your elevator pitch and a 10-minute pitch. The Pitch Practice Winter program is sponsored by Microsoft Bizspark.
Transcript of Crafting Your Elevator Pitch
C R A F T I N G Y O U R E L E V A T O R P I T C H
W E E K 1 : P I T C H P R O G R A M
P R E S E N T E D B Y
S P O N S O R E D B Y
Accidental meeting with someone important in an elevator. By the time the elevator ride is over, you have compelled them with your business concept and the conversation continues or a business card is exchanged.
What is an elevator pitch?
Let’s break it down
60-secondsBreak the iceLess is moreCrafting a clear statementEnough to know what you’re talking about
Get them to care enough to continue the conversation
Who is your audience?
CustomersInvestorsPartnersSponsorsPeers
Friends and Family
Pitch Formula
My company, [company name], is solving [a problem] by providing [advantage], to help [target] accomplish [target’s goal], with [unique value proposition].
Business Model Formula
We make money by selling to [size of market] who need [benefit].
1. Get to the point. 2. Be natural.3. Make it exciting.4. Avoid too much detail.5. Don’t get too technical.
10 tips for elevatorpitch
10 tips for elevatorpitch
6. Avoid buzzwords.7. Tailor to your audience.8. Relax.9. Practice.10. Follow up.
Example: Flat-Club
My company, Flat-Club, is developing an online marketplace to help students and alumni of top universities find short-term accommodation by leveraging existing social networks to create trust.
Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches
Example: Mocku.ps
My company, Mocku.ps, is developing a Web application to help product design teams quickly share mockups, precisely communicate and collaboratively refine design ideas with dead simple drag and drop tools.
Resource: TechCrunch: Happy New Year! Here Are Some Great One-Sentence Startup Pitches
L E T ’ S P R A C T I C E
