1. Name of Course Introduction To Entrepreneurship

2. Course Code: MPU 2222

3. Names of Academic Staff:

En. Norazmi Omar / norazmio@unikl.edu.myEn. Abd Razak Mohd Yusof / razak@unikl.edu.my

4. Rationale for inclusion of the course in the program:

This course aims to prepare students with the main characteristic of an entrepreneur and provide basic knowledge and skills in establishing a small venture.

5. Semester andYear Offered

Semester 3Year 2

6. Total Student Learning Time (SLT): 80 hours

Face to face (F2F):35 hours

Total guided and independent learning (non F2F):45 hours

L= LectureT=TutorialP=PracticalO=Others

L T P O

45h14h 14h 7

7. Credit Value: 28. Prerequisite: None9. Learning Outcomes:

Upon completion of this module, the students will be able to:1. Describe entrepreneurship value and culture. (MQA LO1)2. Demonstrate the ability to assess business environment. (MQA LO1)3. Identify entrepreneurship opportunity and starting up a business (MQA LO1)4. Develop a business idea (MQA LO7,8)

10. Transferable skills

Skills Development of the skills Skills assessmentsManagerial and Entrepreneurial Skills

Students are required to work in groups to prepare their business ideas.

Business idea proposal and presentation

Lifelong Learning Skills Planning and organising of information.

Business idea proposal and presentation

11. Teaching-learning strategy

Teaching and learning will be via lecture, tutorial, and discussion. Students are also required to do their own self-study through guided business ideas or assignments.

Assessment strategy:

Students will be evaluated based on their business idea, quizzes and final exam.

CLO 1, 2 : QuizzesCLO 1, 2, 3 : Final ExamCLO 4 : Business Idea & Presentation

1

12. Synopsis

The module covers the concepts of entrepreneurship, business environment assessment, entrepreneurial organization, developing a business & marketing plan, as well as rules and regulation pertaining to setting up a business.

13. Mode of Delivery

Lecture and Tutorial

14. Assessment Methods and Types

QuizzesBusiness IdeaFinal Exam

30% (CLO 1, 2)40% (CLO 4)30% (CLO 1, 2, 3)

TOTAL 100%

15. Mapping of the Course to the Program Aims

Course PEO1 PEO2

PEO3 PEO4 PEO5

Introduction to Entrepreneurship XX

16. Mapping of CLO to MQA Learning Outcomes (MQA LO)

MQA LO1

MQA LO2

MQA LO3

MQA LO4

MQA LO5

MQA LO6

MQA LO7

MQA LO8

CLO 1 XCLO 2 XCLO 3 XCLO 4 X X

MQA Learning OutcomesMQA LO1: Knowledge in Specific Area – ContentMQA LO2: Practical SkillsMQA LO3: Social ResponsibilityMQA LO4: Values, Ethics and Professionalism – Integrity/ EthicsMQA LO5: Communication, Leadership and Group Working SkillsMQA LO6: Problem Solving and Scientific SkillsMQA LO7: Information Management and Life Long LearningMQA LO8: Management and Entrepreneurship

NOTE:‘CLO to PLO mapping’ of any programme could be derived by mapping the programme ‘PLO to MQA LO’.

2

17. Content outline of the course and the student learning time per topic

TopicF2F Non

F2F SLTL T P O

1 Overview on Entrepreneurship1.1 Introduction to entrepreneurship1.2 The importance of entrepreneurship1.3 Entrepreneurial characteristics1.4 Entrepreneurship development in

Malaysia

2 2 3 7

2 Business Environment Assessment2.1 Components of business environment2.2 Macro environmental influence2.3 Micro environmental influence2.4 Identification of business opportunity2.5 Evaluation of business opportunity

2 2 4 8

3 Developing entrepreneurial creativity and innovation3.1 Definitions of creativity3.2 Process of creativity3.3 Barrier of creativity3.4 How to generate creative ideas3.5 Definitions of innovation3.6 Types of innovation

2 2 4 8

4 Starting a business4.1 Types of business entities and the characteristics4.2 Other forms of business entities4.3 Sources of financing

2 2 4 8

5 Developing a business Idea5.1 What is a business idea5.2 Analysing and evaluating business ideas5.3 Business idea format

4 4 10 18

6 Marketing Strategy6.1 Selecting and establishing a market position6.2 The marketing components

2 2 4 8

Test 1 2 3Quizzes 2 4 6Business Idea 2 6 8Presentation 2 4 6

TOTAL Student Learning Time (h) 14 14 7 45 80

3

18. References:

Compulsory:

1. Azahari Jamaludin, Abd Razak Mohd Yusoff, Mohd Hazli Mohd Rusli, Salwah Che Mat, Zawiah Abdul Majid.(2011), Introduction to Entrepreneurship. Oxford Fajar

2. Donald F. Kuratko (2009), Entrepreneurship: Theory, Process, Practice 8th Edition. South Western Cengage Learning

Additional:

1. UiTM Entrepreneurship Study Group (2004) Fundamentals of Entrepreneurship, 1/e, Pearson Malaysia Sdn Bhd

2. Mankani, Daniel (2003) Technopreneurship-The successful Entrepreneur in The New Economy, Pearson Education/Prentice Hall

3. MEDEC, Business plan Workbook, 2001, Shah Alam

4. Azahari Jamaludin, Abd Razak Mohd Yusoff, Mohd Hazli Mohd Rusli, Hamidon Katan, Jimisiah Jaafar, Mohd Fauzi Zainol Abidin, Mohd Radzi Zainuddin, Rosnizza Ramlan, Salwah Che Mat, Zawiah Abdul Majid.(2012), Technopreneurship. Kuala Lumpur: Oxford Fajar

4