Cqi Mpu 2222 - Intro to Entrepreneurship 2 Feb 2015
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Transcript of Cqi Mpu 2222 - Intro to Entrepreneurship 2 Feb 2015
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1. Name of Course Introduction To Entrepreneurship
2. Course Code: MPU 2222
3. Names of Academic Staff:
En. Norazmi Omar / [email protected]. Abd Razak Mohd Yusof / [email protected]
4. Rationale for inclusion of the course in the program:
This course aims to prepare students with the main characteristic of an entrepreneur and provide basic knowledge and skills in establishing a small venture.
5. Semester andYear Offered
Semester 3Year 2
6. Total Student Learning Time (SLT): 80 hours
Face to face (F2F):35 hours
Total guided and independent learning (non F2F):45 hours
L= LectureT=TutorialP=PracticalO=Others
L T P O
45h14h 14h 7
7. Credit Value: 28. Prerequisite: None9. Learning Outcomes:
Upon completion of this module, the students will be able to:1. Describe entrepreneurship value and culture. (MQA LO1)2. Demonstrate the ability to assess business environment. (MQA LO1)3. Identify entrepreneurship opportunity and starting up a business (MQA LO1)4. Develop a business idea (MQA LO7,8)
10. Transferable skills
Skills Development of the skills Skills assessmentsManagerial and Entrepreneurial Skills
Students are required to work in groups to prepare their business ideas.
Business idea proposal and presentation
Lifelong Learning Skills Planning and organising of information.
Business idea proposal and presentation
11. Teaching-learning strategy
Teaching and learning will be via lecture, tutorial, and discussion. Students are also required to do their own self-study through guided business ideas or assignments.
Assessment strategy:
Students will be evaluated based on their business idea, quizzes and final exam.
CLO 1, 2 : QuizzesCLO 1, 2, 3 : Final ExamCLO 4 : Business Idea & Presentation
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12. Synopsis
The module covers the concepts of entrepreneurship, business environment assessment, entrepreneurial organization, developing a business & marketing plan, as well as rules and regulation pertaining to setting up a business.
13. Mode of Delivery
Lecture and Tutorial
14. Assessment Methods and Types
QuizzesBusiness IdeaFinal Exam
30% (CLO 1, 2)40% (CLO 4)30% (CLO 1, 2, 3)
TOTAL 100%
15. Mapping of the Course to the Program Aims
Course PEO1 PEO2
PEO3 PEO4 PEO5
Introduction to Entrepreneurship XX
16. Mapping of CLO to MQA Learning Outcomes (MQA LO)
MQA LO1
MQA LO2
MQA LO3
MQA LO4
MQA LO5
MQA LO6
MQA LO7
MQA LO8
CLO 1 XCLO 2 XCLO 3 XCLO 4 X X
MQA Learning OutcomesMQA LO1: Knowledge in Specific Area – ContentMQA LO2: Practical SkillsMQA LO3: Social ResponsibilityMQA LO4: Values, Ethics and Professionalism – Integrity/ EthicsMQA LO5: Communication, Leadership and Group Working SkillsMQA LO6: Problem Solving and Scientific SkillsMQA LO7: Information Management and Life Long LearningMQA LO8: Management and Entrepreneurship
NOTE:‘CLO to PLO mapping’ of any programme could be derived by mapping the programme ‘PLO to MQA LO’.
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17. Content outline of the course and the student learning time per topic
TopicF2F Non
F2F SLTL T P O
1 Overview on Entrepreneurship1.1 Introduction to entrepreneurship1.2 The importance of entrepreneurship1.3 Entrepreneurial characteristics1.4 Entrepreneurship development in
Malaysia
2 2 3 7
2 Business Environment Assessment2.1 Components of business environment2.2 Macro environmental influence2.3 Micro environmental influence2.4 Identification of business opportunity2.5 Evaluation of business opportunity
2 2 4 8
3 Developing entrepreneurial creativity and innovation3.1 Definitions of creativity3.2 Process of creativity3.3 Barrier of creativity3.4 How to generate creative ideas3.5 Definitions of innovation3.6 Types of innovation
2 2 4 8
4 Starting a business4.1 Types of business entities and the characteristics4.2 Other forms of business entities4.3 Sources of financing
2 2 4 8
5 Developing a business Idea5.1 What is a business idea5.2 Analysing and evaluating business ideas5.3 Business idea format
4 4 10 18
6 Marketing Strategy6.1 Selecting and establishing a market position6.2 The marketing components
2 2 4 8
Test 1 2 3Quizzes 2 4 6Business Idea 2 6 8Presentation 2 4 6
TOTAL Student Learning Time (h) 14 14 7 45 80
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18. References:
Compulsory:
1. Azahari Jamaludin, Abd Razak Mohd Yusoff, Mohd Hazli Mohd Rusli, Salwah Che Mat, Zawiah Abdul Majid.(2011), Introduction to Entrepreneurship. Oxford Fajar
2. Donald F. Kuratko (2009), Entrepreneurship: Theory, Process, Practice 8th Edition. South Western Cengage Learning
Additional:
1. UiTM Entrepreneurship Study Group (2004) Fundamentals of Entrepreneurship, 1/e, Pearson Malaysia Sdn Bhd
2. Mankani, Daniel (2003) Technopreneurship-The successful Entrepreneur in The New Economy, Pearson Education/Prentice Hall
3. MEDEC, Business plan Workbook, 2001, Shah Alam
4. Azahari Jamaludin, Abd Razak Mohd Yusoff, Mohd Hazli Mohd Rusli, Hamidon Katan, Jimisiah Jaafar, Mohd Fauzi Zainol Abidin, Mohd Radzi Zainuddin, Rosnizza Ramlan, Salwah Che Mat, Zawiah Abdul Majid.(2012), Technopreneurship. Kuala Lumpur: Oxford Fajar
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