Marketing 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222...
Transcript of Marketing 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222...
Marketing
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defined byby its functions
Question: A salesperson informs you of a car’s gas mileage and available options.
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Topic 1 for 1
Answer: What is selling?
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Topic 1 for 1
Question: You receive a free make-up sample at the mall
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Topic 1 for 2
Answer: What is promotion?
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Topic 1 for 2
Question: The new dishwasher you just purchased comes with a 6 month same as cash payment plan
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Topic 1 for 3
Answer: What is finance?
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Topic 1 for 3
Question: The lipstick brand you always buy has just come out with new fall colors.
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Topic 1 for 4
Answer: What is product management?
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Topic 1 for 4
Question: You favorite fast food restaurant has just started offering breakfast items.
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Topic 1 for 5
Answer: What is service management?
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Topic 1 for 5
Question: After spending the night at a hotel, you complete a survey offering feedback on if you were happy with the accommodations
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Topic 2 for 1
Answer: What is marketing research?
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Topic 2 for 1
Question: ___________ is the buying and selling of products or services in order to make a profit.
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Topic 2 for 2
Answer: What is Business?
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Topic 2 for 2
Question: Sprite recently developed Sprite Remix
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Topic 2 for 3
Answer: What is product management.
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Topic 2 for 3
Question: A new computerized inventory system is being used at Target.
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Topic 2 for 4
Answer: What is distribution?
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Topic 2 for 4
Question: A Sony television is being discounted by 25%.
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Topic 2 for 5
Answer: What is pricing?
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Topic 2 for 5
Question: True or False? The Prevention Campaign to Prevent Animal Cruelty is not marketed because it is an idea.
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Topic 3 for 1
Answer: What is false?
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Topic 3 for 1
Question: All State Life Insurance uses pop up windows on the internet informing customers of their service.
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Topic 3 for 2
Answer: What is promotion?
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Topic 3 for 2
Question: Marriott Hotels in Atlanta offer a $69.00 weekend rate.
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Topic 3 for 3
Answer: What is pricing?
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Topic 3 for 3
Question: General Mills has changed trucking companies for delivery of its products to the West Coast.
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Topic 3 for 4
Answer:What is distribution?
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Topic 3 for 4
Question: The four functions of business are production, marketing, management, and _______________.
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Topic 3 for 5
Answer: What is finance?
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Topic 3 for 5
Question: McDonalds recently began offering “Big Kids Meal”.
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Topic 4 for 1
Answer: What is service management?
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Topic 4 for 1
Question: Wal-Mart offers everyday low prices.
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Topic 4 for 2
Answer: What is pricing?
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Topic 4 for 2
Question: You are opening a new restaurant and look at street traffic patterns and volume when looking for a location to build your store.
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Topic 4 for 3
Answer: What is marketing research?
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Topic 4 for 3
Question: When considering a computer purchase, you are informed by the representative of the software packages that are already loaded on the computer.
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Topic 4 for 4
Answer: What is selling?
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Topic 4 for 4
Question: Jason sells framed artwork. He sells his paintings for $25.00 each. His cost of supplies, including labor, average out to 10.00 per painting. What is Jason’s
profit for each piece of art sold?
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Topic 4 for 5
Answer: What is $15.00?
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Topic 4 for 5
Question: Nike purchased a warehouse in the Midwest which will ensure the product is available in stores in a timely manner.
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Topic 5 for 1
Answer: What is distribution?
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Topic 5 for 1
Question: Jello pudding has just negotiated to keep Bill Cosby as the product spokesperson.
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Topic 5 for 2
Answer: What is promotion?
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Topic 5 for 2
Question: Coca-Cola has introduced a vitamin enriched soft drink.
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Topic 5 for 3
Answer: What is product management?
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Topic 5 for 3
Question: Highly paid trend spotters are predicting a fashion return of legwarmers and torn sweatshirts.
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Topic 5 for 4
Answer: What is marketing research?
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Topic 5 for 4
Question: True or false? In marketing terms, value is equal to the most a customer is willing to pay for a product.
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Topic 5 for 5
Answer: What is false?
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Topic 5 for 5