Post on 13-Feb-2018
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Branded Questionnaire
1. What is your favourite brand of soft drink?Brand Total
Coca Cola 8Pepsi 2Fanta
!ubicon 1!ibena 1
2. "o# often do you consu$e these drinks per #eek?
%$ount Total&one 11'2 ('( (
)'* (+, 2
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. Why do you prefer these brands to other
alternatives?
!eason TotalTaste 1(
Brand -$ae 2!eputation 2
Convenience
/ther
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(. Would you ever consider chanin to any other
0o#n brandsunbranded products?
Choice Total3es *&o 8
&ot 4ure 1
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!eason for &o TotalTaste 8
Cheaper 1
). "ave you ever brouht a product based on an
advertise$ent or pro$otion $aterial?
!esponse Total3es 15&o )
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*. "ave you ever brouht a product based on peer
pressure?
!esponse Totals3es 2&o 12
-6$ not sure 1
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+. /n averae ho# $uch do you spend per #eek on#ell'kno#n branded products 7e' Coca Cola
"ollister9?
%verae spend Totals:5 5
:5':15 (:15':25 ):25':5 2:5':(5 5:(5':)5
:)5, 1
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%verae spend Totals:5; 5
:15< (:25< =:5< 11
:(5< 11:)5< 1(:)5, 1)
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8. "o# $uch $oney do you think you #ould save by
s#itchin to non'brand cheaper alternatives?
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%$ount Total:5':15 +
:15':25 2:25':5 :5,
=.%re you a student?
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3es 1)&o 5
15. "o# old are you?
Top ans#ers Total
1+ 3ears old 12
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18 3ears old /ther 5
11. What is your $ain source of inco$e?