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Branded Questionnaire

1. What is your favourite brand of soft drink?Brand Total

Coca Cola 8Pepsi 2Fanta

!ubicon 1!ibena 1

2. "o# often do you consu$e these drinks per #eek?

%$ount Total&one 11'2 ('( (

)'* (+, 2

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. Why do you prefer these brands to other

alternatives?

!eason TotalTaste 1(

Brand -$ae 2!eputation 2

Convenience

/ther

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(. Would you ever consider chanin to any other

0o#n brandsunbranded products?

Choice Total3es *&o 8

&ot 4ure 1

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!eason for &o TotalTaste 8

Cheaper 1

). "ave you ever brouht a product based on an

advertise$ent or pro$otion $aterial?

!esponse Total3es 15&o )

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*. "ave you ever brouht a product based on peer

pressure?

!esponse Totals3es 2&o 12

-6$ not sure 1

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+. /n averae ho# $uch do you spend per #eek on#ell'kno#n branded products 7e' Coca Cola

"ollister9?

%verae spend Totals:5 5

:5':15 (:15':25 ):25':5 2:5':(5 5:(5':)5

:)5, 1

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%verae spend Totals:5; 5

:15< (:25< =:5< 11

:(5< 11:)5< 1(:)5, 1)

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8. "o# $uch $oney do you think you #ould save by

s#itchin to non'brand cheaper alternatives?

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%$ount Total:5':15 +

:15':25 2:25':5 :5,

=.%re you a student?

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3es 1)&o 5

15. "o# old are you?

Top ans#ers Total

1+ 3ears old 12

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18 3ears old /ther 5

11. What is your $ain source of inco$e?