Content Marketing For Startups@tomcritchlow

How To Deliver Documents

Good Content = Marketing> SEO

If You Only Read One Thing…..

http://www.kalzumeus.com/2010/01/24/startup-seo/

How To Deliver Documents

How Do You Do Content?

You’ll Suck To Start With

Shit Takes Time & Is Hard

 

Shit Takes Time & Is Hard: The Data

 

Source: http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf

Build Content People Want

Build Content People Like

http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Build Content With Voice

http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Video Content(Pro-tip: self host)

So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage?  You leverage the unfair advantages that you have because you’re the smallest guy in the room

“

Patrick Kalzumeus

How To Deliver Documents

Outreach Is The Secret Sauce

Social followings and email lists accelerate your flywheel

Outreach is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat.

“

Tom Critchlow

“Link Building” Sucks

Tom Critchlow

VP Operations NYC

www.distilled.net

tom.critchlow@distilled.net

@tomcritchlow

Fiercely curious. Passionate about learning. Email me!