Internet Marketing

Presented by Rick Noel Internet marketing consultant

www.eBizROI.com Start-up Smart – Internet marketing

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Agenda

• Introductions • What is Internet marketing • Picking a domain name • Email marketing • Website considerations • Search engine marketing • The new “Yellow Pages” • Social media marketing • Measuring progress • Questions

Start-up Smart – Internet marketing 10/11/2012

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What is Internet Marketing?

• Internet Marketing is a marketing specialization where businesses use the Internet as a channel to position their company, products and services with the ultimate goal to increase revenues and profits.

Start-up Smart – Internet marketing 10/11/2012

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Picking a Domain Name

• Domain name used for both website, email – .Com is first choice as most users assume this

– Is desired .com available? If not, is .net or .org?

– Related to business name, brand or industry

– Less is more in terms of characters

– 3 Rs (Recite, Recognize, Recall)

Start-up Smart – Internet marketing 10/11/2012

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Email Marketing

• Branded email based on domain name • Rnoel@eBizROI.com vs ebizroi@gmail.com

– Trust – Spam Filters – Reinforce Brand – Consistent with your website domain

• Build, maintain a permission based email list • Familiarize yourself with CAN-SPAM • Test frequency

– best practice 1 or 2 / month max

Start-up Smart – Internet marketing 10/11/2012

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Websites are the Cornerstone

• Provides an extension for offline marketing • Owned media that you have control over • Provide market with the information sought • Streamline operations by answering common

questions – results in increased sales • Questions to ask yourself?

– Dynamic or static – Maintain internally or externally – Blogging (2x/month, ~800 targeting words)

Start-up Smart – Internet marketing 10/11/2012

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Social Media Marketing

• Facebook – ideal for B2C – company page

• LinkedIn – ideal for B2B – profile, company page

• Twitter – 140 character limit, share links, photos

• YouTube – great for video marketing

• Google+ – relatively new but growing fast

• Pinterest – great for visual (e.g. food, fashion)

...

Start-up Smart – Internet marketing 10/11/2012

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Search Engine Marketing

• Google dominates with roughly 2/3 of the search engine market (US, English)

• Yahoo! and Bing make up most of the remaining 3rd

• How to get your site visible in the search engines?

• Provide unique, high-quality, in-demand info

• Consider local, regional, national scope

Start-up Smart – Internet marketing 10/11/2012

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Where the Searchers Click

Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

Start-up Smart – Internet marketing 10/11/2012

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Paid Placement Performance

Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

Start-up Smart – Internet marketing 10/11/2012

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The New “Yellow Pages”

Start-up Smart – Internet marketing 10/11/2012

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Claim Local Business Listings

• Free, perpetual online advertising

• Dozens to choose from

• Feed Google Maps

• Showcase offers – Images, video, offers

• Business Reviews

Prioritize

Start-up Smart – Internet marketing 10/11/2012

Source: http://getlisted.org/resources/local-citations-by-city.aspx

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Measure and Track Progress

Start-up Smart – Internet marketing

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Questions?

Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: RNoel@eBizROI.com Phone: (518) 557-3502

Start-up Smart – Internet marketing 10/11/2012