Consumer characteristic effects on buying behaviour

Post on 12-Aug-2015

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Transcript of Consumer characteristic effects on buying behaviour

Effect of Human Characteristics on Human Behavior

Yes, they are closely related indeed!

Factors effecting human characteristics

1.Cultural 2.Personal

3.Social 4.Psychological

Lets Detail out each of the Above mentioned factors

Further divisions of Culture

It’s Personal

That’s Aspiration baby!!

Dissociative Group

So, true that human characteristics effect human

behavior.They are broadly divided into cultural, social, personal and

psychological factors.

Created by Sameer Agarwal, NIT Jalandhar during an

internship by Prof. Sameer Mathur, IIM Lucknow.