Consumer behaviour and buying behaviour

17

Transcript of Consumer behaviour and buying behaviour

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Cognitive-

Driven by mind Emotional-Driven by heart

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High involvement

decision Low involvement

decision

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Optimizing decision making Satisficing decision

making

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Compensatory decision making Non-

compensatory decision making

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Deepa Consumer Buying Behaviour

Deepa Consumer Buying Behaviour

Consumer & industrial buying behaviour

Consumer & industrial buying behaviour

Whirlpool consumer buying behaviour

Whirlpool consumer buying behaviour

Marketing Consumer Buying Behaviour

Marketing Consumer Buying Behaviour

Consumer Buying Behaviour Kotler Pptt

Consumer Buying Behaviour Kotler Pptt

05 -Consumer Markets and Consumer Buying Behaviour

05 -Consumer Markets and Consumer Buying Behaviour

Consumer Buying Behaviour-1

Consumer Buying Behaviour-1

Consumer Buying Behaviour MBA

Consumer Buying Behaviour MBA

Consumer Buying Behaviour Mgt

Consumer Buying Behaviour Mgt

(11922) Consumer Buying Behaviour

(11922) Consumer Buying Behaviour

Consumer and organizational buying behaviour

Consumer and organizational buying behaviour

Airtel-Consumer Buying Behaviour

Airtel-Consumer Buying Behaviour

CONSUMER BUYING BEHAVIOUR AT REEBOK

CONSUMER BUYING BEHAVIOUR AT REEBOK

CONSUMER BUYING BEHAVIOUR TOWARDS CFL

CONSUMER BUYING BEHAVIOUR TOWARDS CFL

22104132 Consumer Buying Behaviour

22104132 Consumer Buying Behaviour

Introduction to consumer buying behaviour

Introduction to consumer buying behaviour

Understanding Consumer Buying Behaviour

Understanding Consumer Buying Behaviour

Consumer Behaviour and Impulsive Buying Behaviour

Consumer Behaviour and Impulsive Buying Behaviour

Consumer Buying Behaviour Asian

Consumer Buying Behaviour Asian

Consumer buying behaviour rural

Consumer buying behaviour rural