Concept/Idea MapsFor

Shopper Insights in Action Conference

What follows, in rough chronological order, are a collection of concept maps that I made of thevarious sessions I attended at the Conference. Because they were done ‘on the fly’ they may not

contain verbatim translations. They are intended to convey the message and meaning of the talks,even if the language is slightly different at times. Some sessions had multiple presenters and I

was not able to get all the names of those presenting. To those, and those people’s names Imisspelled, I apologize.

I invite you to look at all the blog posts from the MyShopper360 blog to get even a betterexperience of the conference. You can also check Twitter hashtag #shopper360.

Please feel free to contact me at michael@zenstorming.com if you have any questions orcomments.

Jason FoxGet Your Game On!

J. Walker SmithThe Future of Shopper: How Digital Changes

Everything But Not in the Way You Think

PanelBuilding a Better Research Laboratory

Joel WaradyLeveraging Shopper Power With Unmatched

Social and Digital Marketing Strategies

Bill McGeeOpening Remarks

Jonah BergerContagious

Phil McGeeGame Changing Trends Impacting the World Now

Ilene Kettering, Ph.D.Measuring the Shopper’s Dynamic Decision

Making Process

Amanda Kaleta-KottConnecting the Dots From

Research to Retail Innovation

5 Myths of CPG Brand Loyalty - BUSTED!

Joe SabiaCreating Brand Love Through Digital Storytelling

Andreas WeigendSocial Data Revolution

Panel DiscussionHow Retailers and Manufacturers are Integrating

Shopper and Consumer Insights to DriveActionable Strategies and Solutions

Tim DorganAnytime, Anywhere Grocery Shopping:

The Current and Future Impact of Mobile

Dr. Paul ZakThe Ofactor - Building Trust, Productivity and Profits