■ Shopper Immersion Research - designed to provide highly- detailed explorations of why and how consumers think and behave. Our researchers become immersed in the subject’s lives by meeting in their homes (pre-purchase), in the store (during purchase) and after a shopping experience (post purchase). These studies help to reveal fundamental changes in consumer attitudes, elicit emotional perceptions to get to the “moment of truth” and provides all- pervading insights into how consumers’ thoughts and feelings sway behavior.

■ Evaluation of Plan-O-Gram Alternatives/New Shelf Sets/ New Merchandising Scenarios

■ Buyers Conversations Research- to understand why shoppers are not buying selected categories in specific stores.

■ Integrated Research- combining sales and consumer survey data to provide the who, what and why analysis that retailers are looking for.

Specialized State-Of-The -Art TechnologyAdvanced Mobile Technology (PDA Hand-Held Device)

We use new mobile computing technology and advanced software for most of our data collection (enabling better quality of data and speedier reporting):

■ Dynamic programming---you can have automatic skips, routing, piping, rotation■ Nightly Transmission---better field management and oversight ■ Para Data Collection---quality control and validation■ Barcode Scanning--- for accuracy

Advanced Mobile Technology (Smart Phone)

We use smart phones to engage consumers in a whole new way, not only for traditional information gathering, but also ‘on the-go’ and ‘in the moment’ research that meets the unmet needs of almost every researcher and every industry.

■ Eliminate recall

■ Gather information at point of: decision/experience/ consumption

■ Enrich the data: associate information with photos and GPS

■ Understand consumers over time (diaries or ethnographies)

■ Recognize that engaging with people in the way they want to be engaged is a means to getting closer to their behaviors, attitudes-mobile is the place of choice for many Americans.

Visual and Emotional Technology (Eye Tracking)

Cost-Effective Method to Screen Packaging, Shelf Sets,POS and Advertisements

■ Optimize Design■ Optimize Message■ Optimize Graphic Appeal■ Optimize Emotional Engagement

Standardized Eye Tracking labs in 12 Key US Markets

■ Labs employ identified best practices in emotion and neuroscience research and technological innovation to optimize research■ Eye Tracking Labs operate with global market leading eye tracking Hardware and Software■ Labs utilize validated and efficient methods to enhance traditional research

Analysis Platform

■ Eye Tracking- Movement of the eye, Gaze & Fixations to decode an image■ Reading Metrics- Gaze & Image recognition to determine Reading patterns on text■ Emotion Metrics- Pupil Dilation, Blink Rate Saccadic (rapid eye movements), plus five other eye behaviors to model emotions arousal, the unconscious impact of an image

Other Technology

Video (to enhance shopper insights)Online (for follow up or stand-alone studies)Virtual Shopping (simulate the in-store experience)

Conducting Research At Retail:There’s No Denial In The Aisle

Meyers Research Center

Shopper InsightBusiness

UnitExploring Research IndustryTrends and State-Of-The-Art

In-store Interviewing Techniques

Meyer Research Center58 West 40th StreetNew York, NY 10018

212.391.0166 Ext. 112www.meyersresearch.wordpress.comwww.meyersresearch.com

Find us on Facebook and Follow us on LinkedIn & Twitter @MRCInStore

Consumers Do Not Shop In A Focus Group,So Where Do Manufacturers Find Real WorldInformation For their Brands?

When it comes to research “retail issues”, manufacturesare quickly learning that one place consumers do notshop is in focus groups. In fact, brand marketers haverecognized that some of the more standard methodologiesutilized by researchers, such as diary panels and telephone or mall interviewing, do not accuratelyrepresent how consumers interact with the retail environment.

That is why, consumer in-store intercept interviewing hasbecome the research methodology recognized as thestandard for addressing questions associated with a variety of retail situations. What better way to understandconsumer purchase decisions and shopper attitudes thanin a “real world” setting.

MRC Purchase Observation Studies™ are designed tointercept consumers “in the act” immediately followingthe moment of product selection. This in-aisle interceptmethodology will allow you to delve into consumer behaviors while the purchase decision is still fresh in theshopper’s mind and at the same time bypass many of theproblems associated with other research methodologies.

How Can Manufacturers Successfully UtilizeMRC’s In-Store Interviewing Methodology?

Category Management

Whether you are looking to supply account-specific or channel-general information, understanding consumer purchase decision behavior is a critical area of today’smanufacturer-retailer relationship.

Consumer in-store intercept interviewing programs are being conducted as part of category management initiativesto understand impulse versus planned purchasing,switching behavior and purchase decision hierarchies (decision-trees) and how they may differ by class-of-trade or by individual retail account. This methodology provides the answers by integratingobserved behaviors, consumer responses and elementsof the store environments to provide “real world” consumerinsights.

Shelf Plan-O-Gram And Shop-Ability Issues

As retailers look for the best in their stores and SKU rationalization becomes a major issue in many categories,understanding consumer perceptions toward a chain’scurrent shelf plan-o-gram (or a manufactures’s new proposed plan-o-gram) is of paramount importance.

These day’s, manufactures are providing their retail partnerswith the key insight necessary for a “win win” evaluationof shelving alternatives by combining controlled store test (Did we increase category and brand sales?) with in-store consumer interviewing programs (To what degreedo category shoppers approve of the changes that have been made?).

Test New Packaging, Products, or Promotions

Retail chain buyers are faced with a plethora of marketingand product alternatives from manufactures on a daily basis.Many progressive manufactures understand that fact-basedquantitative research can provide an edge that allows themanufacturers new product or merchandising strategy tostand out in a competitive arena.

Evaluate New Products Quickly

A major brand manufacturer was recently faced with a toughdecision about the packaging of a new product. Two optionswere being considered and the company wanted a “real-life”in-store measure of which was the best, prior to making amajor monetary commitment to a new packaging facility.Unfortunately, the need for an immediate decision did notleave enough time for a classic test market.

Meyers Research Center contacted an appropriate retailaccount, within two weeks was able to stock each productalternative in a matched panel of stores and interviewingbuyers at the point-of-sale on a wide variety of packagingattributes.

Syndicated Research Services

Manufactures of new products and promotions are oftenfaced with the issue of understanding their “source of business”. Syndicated is a cost-effective research alternative, designed to collect large amounts of primary information on a shared cost basis.

We offer proprietary Syndicated Research which providesa wealth of channel specific shopper insights at thefraction of the cost of a custom study. The 2010 Convenience Store Shopper Close-Up Study is currently available. Later this year, we will be fielding wavefive of the Dollar Store Shopper Close-Up Study, as wellas the inaugural wave of the Warehouse Club Shopper Close-Up Study.

Other Syndicated Products:Drug Store Shopper Close-UpCross Channel Shopper Close-Up

Evaluate Account-Specific Merchandising Strategies

How do retailers stand out in the crowded competitivemarket?

New merchandising strategies such as aisle architecture,store-within-a-store formats and interactive displays arebeing created to enhance the overall image of chains.

Evaluate Retail Concepts In A Real-Life Environment

A recent MRC client was faced with a variety of options for a new product concept and needed to pinpoint the best offering. Interviewing consumers at the point-of-sale, immediately following a category purchase, would providethe most accurate scenario for capturing “real-life” attitudes.

Today more than ever, with category management, trade marketing and account specific initiatives, manufacturersand retailers are working together more closely to take responsibility for all aspects of a product category includingpricing, promotion, shelf management and product assortment.

Knowledge From Research To Improve Your Business

Meyers Research Center provides Shopper Insight for brand planning, shelf strategy, new product developmentand retail account penetration. Our areas of expertiseinclude:

■ Purchaser Decision Behavior Research- incorporating in-store observations and interviews to understand shopper behavior and how shoppers think at the point of purchase.

■ Consumer Decision Tree Research- a proprietary product segment methodology based on shopper needs which provide insights into developing more effective marketing and merchandising strategies.