Concept/Idea Maps of "Shopper Insights in Action" Conference 2013

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Concept/Idea Maps For Shopper Insights in Action Conference What follows, in rough chronological order, are a collection of concept maps that I made of the various sessions I attended at the Conference. Because they were done ‘on the fly’ they may not contain verbatim translations. They are intended to convey the message and meaning of the talks, even if the language is slightly different at times. Some sessions had multiple presenters and I was not able to get all the names of those presenting. To those, and those people’s names I misspelled, I apologize. I invite you to look at all the blog posts from the MyShopper360 blog to get even a better experience of the conference. You can also check Twitter hashtag #shopper360 . Please feel free to contact me at [email protected] if you have any questions or comments.

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These are a collection of Concept/Idea Maps of the sessions I attended at the Shopper Insights in Action Conference 2013.

Transcript of Concept/Idea Maps of "Shopper Insights in Action" Conference 2013

Page 1: Concept/Idea Maps of "Shopper Insights in Action" Conference 2013

Concept/Idea MapsFor

Shopper Insights in Action Conference

What follows, in rough chronological order, are a collection of concept maps that I made of thevarious sessions I attended at the Conference. Because they were done ‘on the fly’ they may not

contain verbatim translations. They are intended to convey the message and meaning of the talks,even if the language is slightly different at times. Some sessions had multiple presenters and I

was not able to get all the names of those presenting. To those, and those people’s names Imisspelled, I apologize.

I invite you to look at all the blog posts from the MyShopper360 blog to get even a betterexperience of the conference. You can also check Twitter hashtag #shopper360.

Please feel free to contact me at [email protected] if you have any questions orcomments.

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Jason FoxGet Your Game On!

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J. Walker SmithThe Future of Shopper: How Digital Changes

Everything But Not in the Way You Think

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PanelBuilding a Better Research Laboratory

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Joel WaradyLeveraging Shopper Power With Unmatched

Social and Digital Marketing Strategies

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Bill McGeeOpening Remarks

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Jonah BergerContagious

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Phil McGeeGame Changing Trends Impacting the World Now

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Ilene Kettering, Ph.D.Measuring the Shopper’s Dynamic Decision

Making Process

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Amanda Kaleta-KottConnecting the Dots From

Research to Retail Innovation

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5 Myths of CPG Brand Loyalty - BUSTED!

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Joe SabiaCreating Brand Love Through Digital Storytelling

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Andreas WeigendSocial Data Revolution

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Panel DiscussionHow Retailers and Manufacturers are Integrating

Shopper and Consumer Insights to DriveActionable Strategies and Solutions

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Tim DorganAnytime, Anywhere Grocery Shopping:

The Current and Future Impact of Mobile

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Dr. Paul ZakThe Ofactor - Building Trust, Productivity and Profits