Concept/Idea Maps of "Shopper Insights in Action" Conference 2013
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Transcript of Concept/Idea Maps of "Shopper Insights in Action" Conference 2013
Concept/Idea MapsFor
Shopper Insights in Action Conference
What follows, in rough chronological order, are a collection of concept maps that I made of thevarious sessions I attended at the Conference. Because they were done ‘on the fly’ they may not
contain verbatim translations. They are intended to convey the message and meaning of the talks,even if the language is slightly different at times. Some sessions had multiple presenters and I
was not able to get all the names of those presenting. To those, and those people’s names Imisspelled, I apologize.
I invite you to look at all the blog posts from the MyShopper360 blog to get even a betterexperience of the conference. You can also check Twitter hashtag #shopper360.
Please feel free to contact me at [email protected] if you have any questions orcomments.
Jason FoxGet Your Game On!
J. Walker SmithThe Future of Shopper: How Digital Changes
Everything But Not in the Way You Think
PanelBuilding a Better Research Laboratory
Joel WaradyLeveraging Shopper Power With Unmatched
Social and Digital Marketing Strategies
Bill McGeeOpening Remarks
Jonah BergerContagious
Phil McGeeGame Changing Trends Impacting the World Now
Ilene Kettering, Ph.D.Measuring the Shopper’s Dynamic Decision
Making Process
Amanda Kaleta-KottConnecting the Dots From
Research to Retail Innovation
5 Myths of CPG Brand Loyalty - BUSTED!
Joe SabiaCreating Brand Love Through Digital Storytelling
Andreas WeigendSocial Data Revolution
Panel DiscussionHow Retailers and Manufacturers are Integrating
Shopper and Consumer Insights to DriveActionable Strategies and Solutions
Tim DorganAnytime, Anywhere Grocery Shopping:
The Current and Future Impact of Mobile
Dr. Paul ZakThe Ofactor - Building Trust, Productivity and Profits