Take an In-DepthLook at Behavior,

Attitudes and DecisionMaking Among

Warehouse ClubMembers

MembershipWarehouse

Club Close-Up

2013Wave II

Syndicated Research

StudyProspectus

Meyers Research Center

Meyers Research Center is a leading retail sales and survey research organization with special expertise in retail environments andunderstanding shopping behaviors and attitudes in-store.

Since 1973, MRC has conducted primaryresearch across all classes-of-trade in the U.S. and internationally for major packagedgoods manufacturers, retailers, advertising and sales promotion agencies and consultingfirms.

For More Information Contact:

Jeff FriedlaenderJFriedlaender@meyersresearch.com

George BrownGBrown@meyersresearch.com

Meyers Research Center1440 Broadway, 23rd FloorNew York, NY 10018

646.512.5124

www.meyersresearch.comwww.meyersresearch.wordpress.com

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Membership Warehouse Club Close-Up: Wave II

2013

BackgroundIn 2011, Meyers Research Center (MRC) successfully launched the first wave of the Membership Warehouse Club Close-Upsyndicated study. This research program identified the behaviors, attitudes and decision-making patterns of shoppers in thisgrowing and evolving channel. Information from this study has served as a powerful tool in helpingour clients successfully position their brandswithin the Warehouse Club environment.

To further identify evolving trends in this growing channel, MRC will field the second wave of the Membership Warehouse Club Close-Up in 2013

Study ObjectiveThe research objective is to develop a detailedunderstanding of who the Warehouse Clubmembers are, how/why they shop in this tradechannel and the factors which influence theirproduct purchase decisions in this environment.

Methodology and Study SampleA sample of recent club shoppers will be probedin depth about a recent trip and the product decisions made. Approximately 3,000 Warehouse Club members will be interviewed online after a recent club shopping experience about their attitudes, perception and behavior in these stores.

Each respondent will be asked to provide information on up to two individual items purchased, for a total of over 5,000 individual purchase decisions.

Data will be collected and reviewed for key product segments, which may include:

I. Foods and Beverages: • Refrigerated/perishable foods ◦ Dairy ◦ Deli (meats & cheeses) ◦ Frozen foods

• Shelf stable foods ◦ Staple foods (bread, cereal, coffee, condiments, etc.) ◦ Snack foods (candy, healthy bars, salty, sweet)

• Beverages: ◦ Alcohol (beer, wine, spirits) and ◦ Non-alcohol drinks (CSDs, juice, water, other RTD)

II. General Merchandise: • Automotive & Hardware • Bags & Wraps • Cleaning Products • Electric (batteries, light bulbs) • Household Paper & Plastic • Pet

III. Health and Beauty Care: • Baby Products • Deodorant • Hair Care • Oral Care • OTC Remedies • Skin Care • Soap/Body Wash • Sun Care • Vitamins & Supplements

Topic Areas

The following is a general list of topic areas to becovered, and from which the quantitative survey will be created:◦ Factors of importance in their channel/club selection;◦ Type and length of membership;◦ If a business member, the types of business◦ Cross-channel shopping habits ◦ Pre-store marketing influence;◦ Trip missions (treasure hunt, hard goods, grocery, re-stocking trip, party supply, business needs, etc.);◦ Frequency of visit;◦ Products purchased (market basket);◦ Opportunities missed (stock-outs, wrong sizes, wrong brands, etc.);◦ Underlying dynamics of product purchase decisions in the club;◦ Perceptions of the membership warehouse club trip experience;◦ Demographics

Sponsorship Opportunities

You can obtain a tremendous amount of insightsat a fraction of the cost of undertaking this study independently. If you act fast, you can submit a custom question that will remain proprietary to you at no extra cost!

Cost

Sponsorships, which will include comprehensivedata tabulations and detailed analysis, can be purchased for $21,000.