CREATINGBUSINESS THROUGHCIRCULAR DESIGN

IMPLEMENT WORKSHOP

THE THREE WORKSHOP DAYS

INITIATEFind circular opportunities

IDEATECreate circular business and design concepts and develop concrete plans

IMPLEMENTFeasibility check and roadmap

TODAY

IMPLEMENTCircular product, service and businessModel

Feasibility check of the circular value proposition

Roadmap towards realization

Create a pitch

AGENDA TODAY

9:45 – 10:15 10:15 – 11:00

11:00 – 11:15

11:15 – 12:1512:15 – 12:30

12:30 – 13:30

13:30 – 14:0014:00 – 15:00

15:00 – 15:30

15:30 – 16:0016:00 – 16:30

16:30 – 17:00

WelcomeFeasibility check

Break

RoadmapWrap up discussion

Lunch

Story telling introductionPitch practice

Break

Pitch practice Pitch time!

Drinks!

INSIGHTS AND AMBITIONS

Do a joint feasibility check: what is needed to make your idea happen?

Take turns: One company starts, the other is a challenging and critical, yet constructive sparring partner.

Openly discuss what you know and want to know about your proposition,e.g. the interaction with your client, partners you need to make the proposition work, design challenges, strategic fit with your company, external factors

SPARRING SESSION

SPARRING SESSION

Do a joint feasibility check: what is needed to make your idea happen?

Take turns: One company starts, the other is a challenging and critical, yet constructive sparring partner.

Openly discuss what you know and want to know about your proposition, e.g. the interaction with your client, partners you need to make the proposition work, design challenges, strategic fit with your company, external factors

FEASIBILIY CHECK

LOOKING AHEAD – ROADMAPPING

ROADMAPPING

What needs to happen in order to realize your envisioned concept in short term and long term?

Plan concrete actions and list them on the roadmap!

Actions that affect stakeholders you are not in direct contact with should be planned in the long term.

1.

2.

3.

ROADMAPPING

What needs to happen in order to realize your envisioned concept in short term and long term?

Plan concrete actions and list them on the roadmap!

Actions that affect stakeholders you are not in direct contact with should be planned in the long term.

1.

2.

3.

PITCH YOUR STORY

WHAT MAKES A CONVINCING PITCH?

WHAT TO CONSIDER FOR YOUR PITCH?

WHAT SITUATION?

WHAT TARGET GROUP?

NeedsRoleMotivators ValuesDesiresFearsInfluences

WHAT MESSAGE?

STRUCTURE

An often used structure is:• Situation – ‘for a long time, we have

…’• Complication – ‘recently, the

situation has changed’• Question – ‘ So what should we do?’

• Answer – ‘We need to …!’

• What is your objective?• Why would your audience care about that?• What do you need from your audience to make that happen?

BRAINSTORM

• A "hook” – start with something that makes them want to hear more

• Main take-aways (max 3)• Passion – why is this important to you?• A request – what do you want from them?

• And think about the follow-up: what will their response be?

ELEMENTS OF YOUR PITCH

• Write down the elements of your story + summarize the essence in one sentence (30 min)

• Practice in first group (30 min)• Rewrite / adjust (30 min)• Practice in second group (30 min)

LET’S PRACTICE!

PITCH TIME!