Post on 23-Jan-2015
description
© 2013 kCura. All rights reserved.
Tapping into Available Resources to
Launch Your eLearning
© 2013 kCura. All rights reserved.
kCura– Develops web-based software for the processing, review, analysis,
and production of electronic evidence during litigation and investigations.
Margaret Duggan, Education Manager– Background: Training, documentation, e-learning
Trevor Drewry, Marketing Manager– Background: Digital and experiential marketing
Who Are We
© 2013 kCura. All rights reserved.
• Creative and critical thinking about how to promote eLearning content
• What has worked for us • Considerations and recommendations• Q&A (you ask us; we ask you; we all ask each other)• Exercise (time permitting)
What We’ll Cover
© 2013 kCura. All rights reserved.
You learn something – from us or from a peer – that you can immediately implement to promote your eLearning content
Our Goal
© 2013 kCura. All rights reserved.
Open floor for particular issuesQ&A
Coming Up Later
© 2013 kCura. All rights reserved.
What types of eLearning content do you currently produce?
© 2013 kCura. All rights reserved.
How are you currently disseminating your eLearning content?
© 2013 kCura. All rights reserved.
Our Story
2009
2010
20112012
Today
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2009
CHALLENGES• Minimal training content, no
on-demand learning• Small client support team– one trainer; one education
person and one marketing person
• Rapid growth of company and client base
SOLUTIONS• Repurposed existing content• Create online tutorials– live webinars as on-demand
tutorials
© 2013 kCura. All rights reserved.
2009
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2010
CHALLENGES• Internal lack of industry and
product knowledge• Explosive growth client base – Once-close relationships
with clients were strained
SOLUTIONS• Built a certification program to
create experts both internally and in the marketplace
• Produced our first annual user conference
© 2013 kCura. All rights reserved.
2010
© 2013 kCura. All rights reserved.
Challenges and Solutions in 2011
CHALLENGES• Advancing our certified clients’
knowledge– Certification was a “one and
done” event• With continued growth, client
support team was increasingly taxed by phone calls, emails, tickets, etc.
SOLUTIONS• Created a continuing education
program to maintain certification
• Converted sessions from our user conference into on-demand webinars
• Created knowledge base and FAQs
© 2013 kCura. All rights reserved.
2011
© 2013 kCura. All rights reserved.
Challenges in 2012
CHALLENGES• Clients began requesting new
ways to showcase their expertise with our software
• Marketing was using InDesign; Education was using MS Word
• No online help
SOLUTIONS• Created additional
certifications to differentiate skills in the marketplace
• Moved all internal teams to InDesign
• Launched online help
© 2013 kCura. All rights reserved.
2012
© 2013 kCura. All rights reserved.
Recommendations for Promoting and Disseminating eLearning Content
© 2013 kCura. All rights reserved.
Treat new eLearning content like a product launch
© 2013 kCura. All rights reserved.
AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction
Repetition of exposure to appropriate audienceCommunicate the value proposition
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction
Repetition of exposure to appropriate audienceCommunicate the value proposition
Measure and adjustWeb analyticsUser testing, ratings, and surveys
© 2013 kCura. All rights reserved.
AudienceAIDAS – Awareness, Interest, Desire, Action, Satisfaction
Repetition of exposure to appropriate audienceCommunicate the value proposition
Measure and adjustWeb analyticsUser testing, ratings, and surveys
Make it shareable
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
Before and After and Now
© 2013 kCura. All rights reserved.
“Would people pay for this?”
© 2013 kCura. All rights reserved.
Create and revisit with the big picture in mind
© 2013 kCura. All rights reserved.
kCura U – Internal LMS
• Open call for all training materials from all departments
• Repurposed content that was created for marketplace as internal training
• Defined required and elective courses
© 2013 kCura. All rights reserved.
Open Floor Q&A
© 2013 kCura. All rights reserved.
• Brainstorm different channels the person on your card could use to disseminate eLearning content
Exercise